Business News

GUEST BLOG: The rank of Instagram in consumers’ market

By Business & Finance
18 October 2016
instagram smartphone

By Sheena Mathieson

People are sociable creatures by nature. This is why when social media sites were first launched to the online community, a lot of people have warmly embraced it, leading to its massive success.

Aside from using it as a means of communication, people are also using social media to buy and sell. Business owners use it to promote their services while consumers use it to scout for products. One of these sites is Instagram.

Although it does not have a lot of features like Facebook, Instagram remains to be a top choice for business marketing platforms. Its success is a big hit that definitely makes you want to buy likes on Instagram.

INSTAGRAM’S RANKING

When Instagram was first launched in October 2010, it simply began as a photo-sharing social media site. It became famous among foodies and travellers who like to share their hobbies with their followers.

Starting with 1 million users two months after its launching date, Instagram grew into a business hub. As of September 2016, there were already over 500 million active users on the platform. It ranked eighth among the 21 social media sites included in a survey conducted by Statista.

The survey ranked these sites according to the number of its active users. Aside from that, these sites were also ranked according to its audience engagement, and Instagram landed on the third spot.

When information is paired up with a relevant picture, study shows that 65% of this information can be retained by the reader

It continued to soar higher when ranked based on the interaction rate among these sites. It ranked first place by garnering the highest interaction rate per 1,000 followers, and it continues to boost, especially when you buy Instagram likes for videos.

According to a demographic published by the Pew Research Centre last January 2015, 26% of adult internet users are using Instagram; this was 21% of the entire adult population.

VISUAL CONTENT MARKETING STRATEGY

We all know that pictures and other forms of visual contents play an important role in marketing. When information is paired up with a relevant picture, study shows that 65% of this information can be retained by the reader.

This is the reason why Instagram, known as a photo-sharing social media site, easily became a platform for businesses to advertise and represent their brand uniquely to their followers.

The following are an example of these brands that are winning at this marketing strategy. The level of interaction they are receiving from their supporters will surely convince you to buy Instagram video views for your own business:

National Geographic

Natgeo currently has over 60 million followers on Instagram. Their posts are very appealing that it’ll surely awaken the travel bug in you.

nat-geo

Coca-Cola Argentina

This multi-billion company is gaining massive success by showcasing a happy, friendly, and refreshing aura in their Instagram posts which catch the attention of teenagers and those young at heart.

coca-cola-ar

FedEx

FedEx seems to be on top of this game by accepting photos from external contributors. Among a pool of submissions, they’re clearly choosing the best and the most creative picture that shows FedEx in action.

As a result, consumers will automatically look out for FedEx resources in the streets and try their luck to be featured in FedEx’s Instagram post. Don’t you think this is a brilliant marketing idea?

fedex

According to a demographic published by the Pew Research Centre last January 2015, 26% of adult internet users are using Instagram

HOW LIKES AND VIEWS CATCHES ATTENTION

Furthermore, the study also shows that a post with a relevant image increases the number of views by 94%. However, this does not mean that you have to neglect the other ways on how to increase views on Instagram videos. 51.9% of marketing professionals said that videos have the best return on investment.

According to Takumi, a Japanese app, Instagram has become the most effective social media marketing platform. This can be justified by millennials who are more likely to buy a product that they came across.

It leads to the topic of how likes and views catch attention. In online shopping, consumers will most likely establish trust in an online shop through the number of followers that it has, and then followed by the number of likes and views on its post. This is the reason why many businesses buy likes on Instagram and Instagram’s new algorithm has something to do with this.

With the latest changes in Instagram feed, the new Instagram algorithm will rank your post on your follower’s feed based on the following:

  • How recently your post has been shared
  • The number of likes and/or comments on your post
  • How often the person interacts with your previous posts

Here are also some tips on how to boost your likes in Instagram:

  • A colour picture is liked more than a monochrome picture.
  • A picture with a single dominant colour is liked 17% more than a picture with multiple dominant colours.
  • A picture with high levels of texture generates 79% more likes.

Aside from buying likes, you can also benefit a lot when you buy Instagram video views, as these are also an important metric in Instagram’s algorithm.

sheena-l-mathiesonAbout the blogger

Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing.

She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.