Business & Finance Awards

CMO 100 2018 Index announced – Part 4

By Business & Finance
08 November 2018

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1Part 2 | Part 3 | Part 4

Download full CMO 100 Index here

Orlaith Blaney Chief Communications & Marketing Officer


Joining Ervia as Group Head of Brands and Marketing in March 2016, Orlaith swiftly became Chief Communications and Marketing Officer in April 2017. She has also been CEO of advertising firm McCannBlue, President of the Institute of Advertising Practitioners and on boards and councils such as the Dublin Chamber of Commerce and the International Women’s Forum.


Orla McGuinness Senior Marketing Manager


Orla is a senior marketing professional with over 15 years’ experience in managing global clients and brands across multiple industries, including financial services and IT, and is now responsible for marketing at payment solutions firm Elavon. She was previously at Cathx Ocean and has also worked in marketing roles at GE Money, L-EV8 International Sponsorship Management and Jordan Grand Prix.

Patrice Lennon Head of Sales & Marketing

Dalata Hotel Group

Patrice has been Head of Sales & Marketing of Dalata Hotel Group since 2013. She was previously Deputy Group Marketing & Sales Manager with the group and served as Sales and Marketing Manager at the Maldron Hotel on Cardiff Lane in Dublin for six years. She has also worked with Radisson SAS and Jurys Hotel Groups. Patrice now heads up the Group Sales & Marketing team with key responsibilities for all marketing and e-commerce activity, strategic planning and budget management across all business segments. Patrice is a graduate of Dublin Institute of Technology and Michael Smurfit School of Business.

Peter O’Moore Marketing Manager

John Paul Construction

With over 13 years experience, 10 of those in construction sector marketing, advertising & business development, Peter has been with leading building and civil engineering contractor John Paul Construction since 2015. Prior to this he was Business Development Manager at multi-disciplinary Engineering Consultancy Barry & Partners. He has previously worked with Update Group, Intelligo Software and Dell.

Radina Shkutova Marketing Director

Heineken Ireland

Radina Shkutova was appointed Marketing Director, Heineken Ireland in September 2016. She joins Heineken Ireland from the Heineken Bulgaria where she was Marketing Manager since 2013. Prior to this she moved through a number fo Brand Manager roles since joining the Heineken Zagorka Brewery in 2005, coming from the Publicis Marc Group. Radina holds a BA in Business Administration and Management from the American University Bulgaria.

Raymond Leddy Head of Marketing & Product

Skoda Ireland

Leddy joined Škoda Ireland in 2000. His first role was as sales and marketing assistant, and four years later, he became area sales manager and then in 2008 marketing manager. In 2012, Leddy became head of marketing, overseeing a team of 25. In July, Škoda’s market share had risen to 7.2 per cent for the first half of 2018. It marked the brand’s highest ever market share as they strive to overtake Nissan and Ford and make the top four. Škoda was the official car partner to the World Meeting of Families and the Papal visit. 

Rita Kirwan Marketing Director

Aldi Ireland

Marketing Director of Aldi Ireland since 2015, Rita leads a team of 15 in the marketing department. She was previously Head of Brand Communications & Sponsorship at O2 Ireland from 2012-2015, and Marketing Director Tayto, Tayto Parka & Hunky Dories from 2007-2012. She spent two years as Regional Manager North America with Jameson, and three years with Pernod Ricard USA in New York.

Robert Campbell CMO


Zendfast is a unique online technology platform that connects businesses and individuals with an on-demand crowd-sourced courier network. Robert has been CMO of Zendfast since January 2017. He has also been Marketing & Sales Director at Minola Technology. He began his career in software sales before becoming a Director at Precision Software where he served 18 years.

Rob McEvoy Head of Market Management

Allianz Ireland

Rob joined Allianz Ireland in 2010  where he was responsible for leading and growing their direct & digital business. In 2017 he was appointed Head of Market Management and in that time has restructured Allianz’ marketing organisation and set about redefining marketing as a strategically central part of one of Ireland’s oldest and most successful insurance companies. Rob holds a MBA from the Michael Smurfit Graduate Business School (UCD), a BSc. in Marketing and Management from the Dublin Institute of Technology, and is also a Qualified Financial Advisor.

Ruchika Hassan Director of Marketing & Sales

Cairn Homes

Previously with Groupon, the global e-commerce marketplace, Ruchika was the EMEA lead for the marketing and communications functions with responsibility for driving performance and brand effectiveness. She holds a Master’s in Business Administration (Marketing) and is a former Director of Digital Media at OMD. Cairn Homes is an Irish homebuilding company.

Sandra Farrell VP Marketing

JP Morgan

Sandra joined J.P. Morgan in 2017. She has a successful track record in developing and implementing marketing, PR, communications, digital marketing and business-development strategies across a variety of sectors. She holds a B.Sc. in Management and an Advanced Diploma in Marketing Techniques from DIT, and a Postgraduate Diploma in Public Relations Writing from the Fitzwilliam Institute.

Sarah-Jane Willoughby Head of Marketing & Sponsorship


Sarah-Jane has been Head of Marketing and Sponsorship at business group Ibec since 2014, and is responsible for the organisation’s strategy, campaigns and branding, as well as membership recruitment marketing and team development. She was previously Marketing Communications Manager at Deloitte Ireland and has also served in senior marketing roles at Microsoft, Verizon Business and MCI-WorldCom.

Sean O’Connor Marketing and Business Lead


Montana man Sean O’Connor has been with Microsoft since joining in 2007 as a Search Media Analyst, moving through a number of Strategy and Sales roles before being appointed Director of Marketing, leading the Bing Ads Marketing Team for the EMEA region in Dublin. His side hustle, Tavosa Wines, produces about 200 cases of wine annually in Sonoma Valley, California.

Shane Kavanagh Group Marketing Director


Shane was former Group Marketing Director at Communicorp from December 2010 to October 2013 before assuming the same role at FEXCO. Prior to this he was Commercial Director for the Eastern Caribbean before being Group Head of Marketing Strategy for Digicel. He holds a B.Sc. Marketing & Management in marketing from Trinity College Dublin.

Sian Gray Head of Marketing Ireland & N. Ireland

Lidl Ireland

A senior marketing executive with over 15 years of experience, Sian joined Lidl as Head of Marketing in 2016. She was previously Head of Marketing at Doc Morriss/Lloyds Pharmacy, the Children’s Medical & Research Foundation, and Nokia, and Marketing Manager at Reebok Ireland and Vodafone Ireland.

Siobhan Flynn Marketing Director

Uniphar Group

Marketing Director at Uniphar Group since 2017, Siobhan joined the Group as Marketing Director in 2016. She was previously Marketing Manager at Allcare Pharmacy, Arthritis Ireland and has held marketing roles within TK Maxx, Huges & Hughes Booksellers and Abbey Films Distributors.

Siobhan McKeown Senior Marketing Communications


Siobhan has been Senior Manager in Marketing Communications for Visa Ireland since March of 2017. She was previously Marketing Manager of THE OUTLET brand at Aramark from October 2010 to April 2016. Her others roles in client services and accounts have been in ASG & Partners, Manleys, Ogilvy & Mather and FCB Inferno.

Siobhan O’Donoghue Head of Marketing


Award winning marketer with an aptitude for generating original and creative ideas and approaches to marketing. Commercially minded, creative and analytical with the ability to turn targets into campaigns that work. The drive and lead behind ‘Rooting for the Wallabies’ in 2013 and ‘Keep The Faith’ in 2014, the most successful marketing activities ever in Sportsbet. Each garnered massive free coverage nationally and globally, delivering unprecedented brand awareness scores and millions of dollars in free advertising. They were the most talked about advertising in Australia in those years and won ‘Marketing Campaign of The Year’ in 2013 and 2014 respectively.

Siobhan O’Dwyer Global Marketing Director


An experienced senior executive with an entrepreneurial background, Siobhan O’Dwyer has been with Kingspan since 2015 as Head of Strategic Marketing, and was appointed Global Marketing Director in January 2018. Previously she was VP of Marketing at Nualight, an innovative LED lighting company, and Brand Director with Threesixty, a B2B agency with a focus on food, cleantech and science.

Susan Dempsey Global Marketing Director


A career spanning over 25 years in marketing, Susan began as a Customer Service Representative at Computer Associates (previously ASK Ingres) before becoming a Marketing Communications Manager at Critical Path in 1992 (previously ISOCOR). Seven years there saw her take up the Marketing Communications Director role at Logica. In 2006 she joined ICON and moved into the role of Global Marketing Director where she has specialised in B2B services and strategic marketing programs for organisational growth. A strategic thinker, her experience spans a wide range of sectors including professional services, telecoms, software localisation, and healthcare.

Tom Kinsella Chief Marketing Officer


Tom joined AIB in November 2012 as Group Marketing Director and was appointed to his current role as Chief Marketing Officer and to the Leadership Team in November 2015. Previously, he held a variety of roles at Diageo, working locally and internationally on a variety of leading brands including Guinness and Baileys.  Since joining AIB, Tom has spearheaded the rehabilitation of the brand, with a new brand story which played an important role in the AIB’s 2017 IPO. During Tom’s tenure, AIB has had the fastest growing Brand value in Ireland per the 2017 Brand Finance report. In 2015 he was made a Fellow of the Marketing Institute of Ireland in recognition of his contribution to the profession. In both 2017 and 2018, the AIB Group Marketing Team was awarded the prestigious Marketing Team of the Year at the All Ireland Marketing awards.

Tony Boylan Head of Marketing

Ulster Bank Ireland

Tony Boylan has been to the fore of the marketing industry in Ireland for over 20 years.  He has broad industry experience of leading the marketing function across pharmaceutical, insurance and most recently banking. As the Head of Marketing in Ulster Bank he manages an array of Ulster Bank initiatives and programs, including advertising, digital marketing, branding, social media campaigns, and events and sponsorships. He is also responsible for strengthening the bank’s brand and building its position as a trusted financial leader in the Republic of Ireland.

Tricia Gallagher Head of Marketing and Proposals


Tricia was made KPMG Ireland Director of Marketing & Proposals in July of 2017 after spending ten months as Head of Marketing and Business Development at Maples and Calder. Her other marketing and development roles have been in PricewaterhouseCoopers, STORM PM, Crowe Lovett and the Department of Cultural Development at the University of Ulster.

Una Fitzgibbon Director of Marketing

Bord Bia

Una is Bord Bia’s Director of Marketing, responsible for effective marketing communications to consumer and business audiences at home and abroad. She was previously a National Sector and Region Manager at Enterprise Ireland from 1990 to 1996 after being a Marketing Consultant with Omnicom Media Group in the UK. She began as a Global Business Analyst at Diageo in 1988.

Vincent Dolan Group Marketing Director

Total Produce

Vincent Dolan became Group Marketing Director of Total Produce in December 2013 having previously served as European Marketing Manager since January 2008. Prior to this, Vincent was Marketing Manager of Fyffes Ireland from 1998 to 2006. In his current role, Vincent coordinates Total Produce group corporate marketing strategy across the company’s European and North American operations. This includes: Media Relations,  Market Research, Event Management, Industry Representation, Advertising, e-Commerce, and Consumer Branding. Vincent holds an MBS in Strategic International Marketing and is a member of the Marketing Institute of Ireland. Since 2016, Vincent has also served on the board of Freshfel Europe, the fresh produce industry’s representative association.

2018 Business & Finance CMO 100:

View part one (A-D)

View part two (D-K)

View part three (L-N)

View part four (O-V)

Download full CMO 100 Index here