Business & Finance Awards

CMO 100 2018 Index announced – Part 1

By Business & Finance
08 November 2018

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1 | Part 2 | Part 3 | Part 4

Download full CMO 100 Index here

Aidan Power Director of Customer, Brand & Marketing

KBC Bank Ireland

Aidan has been Director of Customer, Brand & Marketing at KBC Bank Ireland since June 2012. Previously he was Head of Marketing at EBS Limited and a Marketing Manager at Musgrave. Aidan is a member of the Irish Advertisers Association Council and is on the Board of the Advertising Standards Authority of Ireland. He is also a Board Director with Enactus Ireland – a social entrepreneurship non-profit. Aidan graduated from UCC with a BComm.


Aine Plunkett Lead marketing Manager

SSE Airtricity

Heading up the SSE Airtricity Marketing Division with overall responsibility of; Brand, Advertising, Digital Marketing, Sponsorship, Communications & Marketing Operations, since January 2018, Aine worked through several Marketing Manager roles in the company with responsibility, variously, for Sponsorship, Brand & Advertising, Marketing Operations Manager – SSE Airtricity Energy Services (ES) Division, since joining in 2006.


Aisling Ryan Head of Marketing


A senior marketing professional with over 15 years’ experience of delivering brand and channel focused programmes, Aisling has worked across a number of marketing disciplines amassing a breadth of knowledge spanning brand and media planning, marketing strategy, sponsorship, communications and market research. She has been with Applegreen since January 2018, prior to which she was Head of Marketing for Sky Sports, Cinema and Boxsets.



Alice Mansergh Director of Marketing Solutions, UK & Ireland


Recently appointed to the Board of Failte Ireland, Alice Mansergh has been at Google since 2004, working through a number of roles, including Head of B2B Customer Marketing, EMEA, Head of Chrome Marketing, EMEA, and Director of Consumer Marketing, UK before taking on her current role in April 2016.


Alison Duffy Group Head of Marketing, PR and Communications

First Names

Alison is responsible for managing and communicating the First Names Group brand both externally and internally across its 14 locations. Prior to joining First Names Group in May 2015 she was Head of Communications for Irish Bank Resolution Corporation Limited. She has also worked with Irish Nationwide Building Society, Bank of Scotland (Ireland) and Sony.


Amy O’Byrne Head of Marketing Communications


Amy O’Byrne joined Actavo in 2010 as Marketing Manager of the Network and In-Home Division. In February 2018, she became Head of Marketing Communications for the Structural, Industrial, and Network & In-Home divisions in Ireland, the USA, the UK and the Caribbean. Amy’s responsibilities include strategic communications, brand management, and internal and digital communications. Previously, Amy worked for six years with UK construction contractor Shaylor, progressing from Marketing Co-ordinator to Group Marketing Manager and overseeing major company rebrands. Amy has worked as a consultant for a range of companies, and as a fashion and music journalist.


Anne O’Hagan EMEA Marketing Director


With a career spanning nearly 20 years in the computer technology corporation Oracle, Anne is currently Marketing Director after serving as the Southern European Marketing Manager and Director of Technology Marketing. Before her affiliation with Oracle she was Corporate Communications Manager with Compaq Computer Corporation and a Marketing Manager of Northern Europe with Acer Incorporated.


Ann-Marie MacKay  Director of Products & Marketing

Sky Ireland

Ann-Marie joined Sky Ireland as Product Marketing Director in August 2014. Previously she served as Head of Business Intelligence at O2 before becoming Head of Consumer Marketing in January 2013 at the same firm. She has also served marketing, strategy and product research roles in Coca-Cola, Diageo and Procter & Gamble.


Aoife Nagle  Marketing Manager Ireland

Coca Cola Company

Aoife has spent almost a decade at Coca Cola, the last three as Marketing Manager Ireland. Before that she was senior brand manager at Coca Cola for six years and has been brand manager at Kerry Group and Mondelez International previously. 



Barbara Nestor Director of Corporate Communications & Engagement


Barbara has a vast background in marketing and communications.

Joining EY in September 2011 as Media Relations Manager, she climbed to Head of External Communications and Media Relations for EY Ireland to Head of Corporate Communications and Media Relations before becoming Director of Corporate Communications and Public Affairs  over 2 years ago. Prior to this she had her own PR and event management company advising entrepreneurial businesses on their marketing and PR strategies.


Belinda Kelly Marketing Director


Belinda Kelly is marketing director at C&C Gleeson where she is responsible for Bulmers and Outcider brands, and was instrumental in coming up with the Forbidden Fruit music festival. She joined C&C from Cola-Cola Bottlers in 2009, after spending eight years there. She has a BA in marketing from both the University of Wolverhampton and Limerick IT.


Bláthnaid Ni Fhátharta Marketing Director


Bláthnaid has been with Kepak since 2004. She holds a Masters in Marketing from NUI Galway and has lectured in Dublin Business School. She oversaw a major rebrand last year, which involved in-depth interviews with key customers and industry stakeholders, using that feedback to develop the future direction of the company as well as the new identity and company purpose.


Brian Bennett Director Inside Sales & Demand Generation EMEA


As Director of Inside Sales & Demand Generation in the EMEA region at PayPal, Brian brings leadership and execution skills acquired over 15 years working internationally with technology start-ups, high growth, expansion phase companies, as well as established global organisations. With PayPal since 2014, he was previously Director, Campaign and Regional Marketing at Bentley Systems. Prior to that he held senior marketing roles in ServiceSource, SoftCo and Codec-dss.


Brian Hannon Chief Commercial Officer


Brian leads teams across PR, Content, Marketing, Sales Development, Business Development and Partner Success. Prior to this role, Brian was the Business Development Director for Conduit, launching and developing the business’s healthcare and technology segments. He brings to the role experience in driving global teams to develop and implement solutions for Fortune 500, public sector and scaling organisations in Europe and the US, developing partner channel strategies and building successful growth teams. Brian has also gained from experience working in finance and in the international tech start-up market.


Brian O’Neill Head of Communications, Brand & Sponsorship


Brian joined Aviva in August 2018 after 12 years with Friends First Group, most recently as Strategic Marketing Director since 2012, and Head of Investor Relations from 2010 to 2012. Prior to this he was Product & Market Development Director with Prudential Europe. He began his career with Bank of Ireland Lifetime Assurance.


Catherine Casserly Marketing Director Ireland

Irish Distillers

Catherine has been with Irish Distillers Pernod Ricard fo 12 years, since joining as Head of Sponsorship, PR & Events in November 2006. Within the group she has held roles including Senior International Marketing Manager, Global Brand Director and Global Market Activation Director for Jameson. Prior to joining Irish Distillers Catherine was a Sponsorship Manager at McLaren.


Catherine Keogh VP Corporate Affairs & Communications

Kerry Group

Catherine Keogh succeeded Frank Hayes as Kerry Group Director of Corporate Affairs in August 2018, moving from her previous role as Regional VP Marketing and Business Planning Kerry Taste & Nutrition Europe. She has a wealth of experience from over 20 years working in a number of senior roles in an International environment, previously with Alltech and more recently with Kerry.


Claire Bonfante Head of Marketing and Communications

Institute of Directors

With 17 years experience across professional services and entertainment sectors, Claire joined the Institute of Directors in August 2018, with responsibility for co-ordinating all IoD communications and marketing activity, including all PR enquiries, sponsorship and partnerships. She began her career as a Creative Producer, where for ten years she led the development of advertising campaigns for the music industry. Prior to taking her current position, Claire was Global Marketing Manager for risk consultancy Control Risks, working from both Dubai and London.


Cliona Hayes Senior Global Brand & Advertising Manager

Clíona joined after spending nearly four years as Group Marketing Director at Communicorp. Prior to that she worked as Group Product Manager for Britvic and with Irish Distillers Pernod Ricard for six years, culminating in a role as Senior Brand Manager for Jameson. She began her career as a Sales and Marketing Executive with Ryanair.


Colette Roux Marketing Manager, HSBC Commercial Banking


Colette has been with HSBC since 2013, in a variety of roles across Leveraged Finance, Corporate Banking, Retail Banking and for the past 3 years in Marketing. Colette spent time in Asia, with a secondment to Hong Kong in 2017, where she was responsible for driving the customer experience strategy and managing the Financial Crime communications framework. Currently, Colette manages HSBC’s marketing brand and strategy for multiple International Markets, including Ireland. This includes developing and executing marketing campaigns and activities to strengthen the brand and add value to the business.


Conor O’Donovan Head of Global Marketing & Communications

Enterprise Ireland

In 2015, Conor joined Enterprise Ireland (EI), the Government’s trade and innovation agency, and has led the  strategic development of the agency’s global marketing and digital footprint across 33 markets to support the promotion of Irish exporters in international markets. Conor has also developed several EI Brexit responses since 2016 including the website, as well as the Brexit SME Scorecard which has helped over 3,000 Irish SMEs self-assess risk exposure and develop action plans. Conor also manages national communications and marketing for the Local Enterprise Office (LEO) network. Prior to joining EI he was Director of Policy & Communications at the Society of Chartered Surveyors Ireland.


Damien Devaney VP Marketing

Smurfit Kappa

Damien was previously Marketing Director at O2 Ireland. He has also been Marketing Director at Coca-Cola Ireland, where he had responsibility for the full Coca-Cola portfolio. He has held a variety of senior marketing leadership roles in Gilbey’s and Diageo (for Guinness and Baileys). Damien was Chairman of the Marketing Institute of Ireland in 2005/2006.


Dara McMahon Director of Marketing and Digital Experience

Aer Lingus

As Director of Marketing & Digital Experience for Aer Lingus Dara’s role involves promoting the Aer Lingus brand globally. Key initiatives for 2019 include a full re-fresh of the Aer Lingus brand including a new uniform. Prior to Aer Lingus, Dara was Director of NewsBrands Ireland, marketing newsmedia as well as lobbying with government, MEPs and Commissioners at EU level. She also worked with Ulster Bank for thirteen years in senior marketing and strategic roles. She began her career with Guinness Ireland (now Diageo) on their first graduate program.


2018 Business & Finance CMO 100:

View part one (A-D)

View part two (D-K)

View part three (L-N)

View part four (O-V)

Download full CMO 100 Index here