By Business & Finance 
Euromedic, Ireland’s leading independent diagnostic imaging provider, has announced a major rebrand to Affidea Ireland, as well as the creation of 100 jobs over the next 18 months.
The rebrand is part of a €15m investment and the new jobs, which will be a mix of clinical and administrative roles, will be spread across both new and older clinics across Dublin the west coast and the midlands.
Affidea has had a major impact on primary healthcare since its establishment in Ireland in 2007. Its presence in the market significantly increased the availability of diagnostic services to patients.
Affidea has stated it will conduct over 160,000 MRIs during 2016 and other diagnostic services for patients, of which, 47% are covered by private health insurance and 45% pay cash in order to escape long public waiting lists.
Tom Finn, CEO, Affidea Ireland, said: “I believe that today marks the beginning of a primary healthcare evolution for Ireland. The creation of over 100 new jobs means that our current and new clinics will be able to serve a greater number of patients, quickly, professionally and to the highest of standards. At Affidea we are passionate about health and compassionate towards people because, ultimately, nothing is more important than health. We believe in ‘open access to all’ and the provision of a ‘privately provided’ healthcare approach being adopted in Ireland. This would dramatically reduce, if not eradicate, waiting lists for many diagnostic imaging services. Affidea has recently embarked on a pilot project with the HSE to deliver Ultrasound services to rural communities. We see this as the first step in this journey.”
The Dundrum clinic will be the first to showcase the new brand with all other Euromedic clinics rebranding by the end of November.
