By Business & Finance AdRoll, the world’s most widely used retargeting platform, is announcing today that it is establishing its European headquarters in Dublin, creating 100 jobs in the first 12 months with ambitious plans for further staff growth.
AdRoll’s move to Europe is driven by strong European advertiser demand and the Dublin operation will be responsible for sales, account management, marketing, HR, and finance across a number of languages and countries.
Adam Berke, president of AdRoll said: “We have seen exceptionally strong demand from advertisers across Europe attracted to our high performance, transparent and flexible advertising platform. With the launch of our European headquarters in Dublin, we’re excited to dramatically expand the AdRoll organisation with the exceptional talent available in Ireland. Considered one of the ‘Best Places to Work in San Francisco’, we hope to build a similar culture for our European staff, which in turn should benefit our growing European advertiser base.”
In June, Inc Magazine named AdRoll the fastest growing advertising company in the US in 2012 and the third fastest in 2013. In Europe, the digital ad platform grew 600% year-on-year in 2013, and now counts over 1,350 active advertisers. In total, AdRoll has over 10,000 active advertisers in over 100 companies that have propelled their run rate to over $100mn this year.
AdRoll Europe will be led by Marius Smyth, managing director and former head of UK and Ireland SMB sales at Google.
Marius Smyth said: “We have ambitious plans to establish a large, high performing multilingual team in Ireland to serve advertisers across Europe. Having experienced 600%+ growth in the past year in Europe, we are thrilled to now have a physical presence in the region so we can bring our existing and future European advertisers localised support and customer service.”
