By Business & Finance 
Dublin-based digital search marketing agency Base2Digital has announced it is expanding with a new office in London.
Base2Digital is a multi-disciplinary digital search marketing agency which aims to maximise online exposure for its clients.
The company’s London operation, will allow Base2Digital to offer its portfolio of digital marketing services to small and medium-sized enterprises across the UK’s from its new headquarters.
Recent client acquisitions, including outdoor retailer Basecamp and Irish merchandise seller Irish Shop, have paved the way for the expansion.
Base2Digital founder and director Ian Nunoo points out that the time felt right for expansion into the UK, particularly in light of one recent major Google change. Almost all ads are being removed from the right-hand side of desktop search results, and being replaced at the bottom or top of the page. The only exceptions to this are product listing ad boxes showing above or at the right of search results, and adverts in the Knowledge Panel.”
Nunoo said: “The dramatic move from the search giant makes mobile and desktop search results more similar to each other, and affects all desktop searches globally, making it more important than ever that businesses have the right advice about being found online.
“The creation of a London base marks an exciting time in our evolution. We love working with our SME clients, and although bidding effectively with pay per click (PPC) may seem a challenge, we are confident enough in what we do that we know we can still use PPC for our clients with great returns.”
He continued: “We feel we have the skills and experience needed to come up with the solutions that can give businesses complete peace of mind, deliver outstanding results and, most importantly, a return on their investment for their businesses. It seemed a natural progression and basic common sense for us to have a base in the UK as well as in Dublin, where we have already done very well! Now we’re really looking forward to meeting and working for as many clients as possible in London and thought the UK”
The agency’s new London home is located in Camden’s Fitzrovia. With a number of other tech and digital companies in the area, and the whole of the city on the doorstep, Base2Digital is joining one of central London’s busiest tech communities.
