Business News

BBC appoints Electric Media Group in Irish market

By Business & Finance
10 July 2014

The Electric Media Group has been awarded the exclusive contract to represent BBC.com to Irish advertisers.

BBC.com is the digital service (web and mobile) of one of the world’s most widely recognised news and media organisations with a combined traffic in Ireland of nearly 30 million page views per month and a reach of over two million unique users.

The Electric Media Group is one of Ireland’s largest digital advertising sales company, representing many of Ireland’s largest and most trusted web and mobile advertising platforms including The Irish Times, MSN, Entertainment.ie, Rollercoaster.ie and Donedeal.ie.

According to Michelle O’Keeffe, managing director of the Electric Media Group: “Our customers are demanding more innovation, platforms offering brand integrity, and alignment with premium content. Our partnership with the BBC will meet all of these requirements; the Electric Media team looks forward to delivering new advertising opportunities to brands seeking the ultimate platform in line with their own values.”

Chairman of Electric Media, Dermot Hanrahan said: “The BBC is a premium communication brand commanding worldwide respect and trust and at Electric Media we understand that premium brands like the BBC need the highest standards of representation, and we look forward to providing exactly that for them. BBC.com is a perfect fit and we are delighted to welcome them aboard.”