The UK luxury fashion brand has officially announced Riccardo Tisci as its Chief Creative Officer.
Tisci has been hired following his departure as Creative Director at Givenchy. The role will become effective as of the 12 March this year.
Many thought he’d fill the top role at Versace but this morning he was announced as Christopher Bailey’s replacement, ending speculation.
The former Givenchy man turned his former employer from struggling brand to one of the world’s hottest properties in fashion and runway shows.
One of his more unconventional moves was placing the Givenchy slogan on sweatshirts, which handed ammunition to the critics in their assessment of the brand heading downwards, yet skatewear giant Supreme is now valued at $1 billion.
Tisci’s style will be very different to that of Burberry as it’s currently known; he mixes androgyny and gender fluidity in his design, which could see the company move away from its traditional trench coat products to a more colourful variation.
In a statement, Tisci said of the announcement: “I am honored and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”