By Business & Finance 
Roberta McCrossan, Group Marketing Director and Francis O’Haire, Group Technology Director, DataSolutions
DataSolutions, the IT solutions distributor, has invested €105,000 to help partners generate sales leads and to demonstrate the benefits of technology.
Two initiatives, Citrix Cloud Labs and Hyper Converged Infrastructure (HCI) Hub, will help DataSolutions‘ reseller parters to see the benefits of new technologies on business in Ireland.
Group Technology Director at DataSolutions, Francis O’Haire, said: “At DataSolutions we’ve always believed that seeing a technology in action is worth a thousand product brochures or PowerPoint presentations. To that end, we have designed the Citrix Cloud Labs demonstration service to showcase Citrix Cloud Services and help our partners understand the tremendous opportunities that selling this technology offers.
“More and more companies are adopting a ‘cloud-first’ strategy for delivering IT and Citrix and its partners are ideally placed to take advantage of this trend. Selling Citrix Cloud Services will help partners to bring the benefits of cloud to their customers while elevating their strategic relationship with them. This will lead to the provision of higher value partner services and increased customer loyalty and satisfaction.”
Hyper Converged Infrastructure (HCI) Hub will help DataSolutions’ partners to capitalise on the Hyper Converged Integrated Systems market, which, according to analyst firm Gartner, will be worth $5 billion by 2019.
The HCI Hub has been created in partnership with Nutanix, the company that makes makes infrastructure invisible, elevating IT to focus on the applications and services that power business.
Roberta McCrossan, Group Marketing Director at DataSolutions, said: “Hyper Converged Infrastructure is a rapidly-growing market that demonstrates huge potential. However, many of our Irish partners don’t have the internal resources or marketing capacity to engage customers in this area. The HCI Hub plugs this gap as it enables our resellers to educate their customers about the benefits of hyper convergence and drive sales engagement in the Irish market.
“The Hub is branded for each of our partners and is aimed at highlighting practical benefits. It also provides access to demonstration products to facilitate test drives and proof of concept pilot projects – the ultimate goal is to turn the hype into tangible wins.
“There is huge appetite among Irish businesses for emerging technologies that will provide them with a competitive advantage and help them to stand out. DataSolutions’ launch of Citrix Cloud Labs and the HCI Hub highlights our commitment to helping our reseller partners sell these solutions and shortening the sales cycle for our vendors.”
