eir announces new multi-channel campaign strategy

Business | Wed 5 Jul | Author – Business & Finance
Henry Dummer
Henry Dummer, Group Marketing Director, eir

Following on from eir’s rebrand almost two years ago, the company has announced a new brand strategy. The ‘Let’s Make Possible’ campaign celebrates the extraordinary things that Irish people do every day and the possibilities the eir network allows.

The campaign runs across all media channels, with TV and digital representing the heaviest weighted channels.

The campaign was produced in Ireland by lead creative agency Rothco with media-buying from Vizeum.

The campaign will also be supported by a heavyweight social media campaign, as eir seeks opportunities to provide new possibilities to the online community with a quirky competition. It features a team of colourful characters, including Panti Bliss, Daniel Wolfe (Ireland’s leading Enduro rider), James Kelly (Special Olympics athlete), Charleville-based cattle farmer Corina Gough and aspiring musician Gráinne Fahy.

Speaking about the campaign, Henry Dummer, Group Marketing Director at eir, said: “We are incredibly passionate and excited about the possibility of connecting everyone and everything in Ireland, whether by high-speed broadband, voice, mobile data or bespoke enterprise solutions.

He continued: “Our new campaign celebrates how our powerful network makes it possible for people in every Irish county, city, town and village to do anything, anywhere – whether it’s an amazing young musician like Gráinne showcasing her talents on YouTube to a farmer in Cork monitoring her cattle on her mobile phone using the latest drone technology.”