Former eir marketing director Henry Dummer appointed Bank of Ireland CMO

Irish News | Fri 4 May | Author – Business & Finance
Henry Dummer
Henry Dummer

Henry Dummer has been officially unveiled as Bank of Ireland’s new Chief Marketing Officer.


Dummer recently held the role of Group Marketing Director for Consumer and Business at eir. He was a key element in the delivery of the company’s rebrand.

Prior to this, his past roles included Marketing Director at Tesco Ireland and Customer Marketing Director at Diageo Ireland.

He moved to Ireland in 2006 and before this held consumer marketing roles at GlaxoSmithKline and Mars UK.

On 1 June 2018, Dummer will assume his new role as CMO at Bank of Ireland (BOI).

His numerous roles have incorporated sustained growth and redevelopment wherever he has gone.

BOI CEO on Henry Dummer’s appointment

Francesca McDonagh, Group Chief Executive, Bank of Ireland, commented: “I previously announced the creation of a new position of Chief Marketing Officer – a critical role as we work to define the bank’s brand strategy, deliver our strategic priority of serving customers brilliantly and achieve our goal of being first for brand and customer service. I am now delighted to announce the appointment of Henry Dummer to this position.

“Henry brings a wealth of marketing experience in consumer, digital and business-to-business marketing. Leading a group marketing team, he will drive the development of a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the bank in the markets in which it operates.”