Salesforce announces $100m investment

Business, Finance | Wed 14 Oct | Author – Business & Finance
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CRM platform Salesforce today announced that Salesforce Ventures (the company’s global corporate investment group) has allocated $100m to invest in European start-ups to fuel cloud innovation and customer success in the region.

Since 2009, Salesforce Ventures has been actively investing in the next generation of enterprise cloud start-ups that are part of the emerging global enterprise app economy.

Salesforce Ventures portfolio companies receive funding to accelerate their growth and gain a competitive edge through access to the world’s largest cloud ecosystem and the guidance of Salesforce innovators and executives.

The portfolio includes innovative European cloud companies such as CartoDBCloud9 IDECloudSense, NewVoiceMediaQubitUniversal Avenue and YOUR SL.

John Somorjai, EVP of Corporate Development, said: “There is so much incredible innovation happening in Europe today and we want to empower Europe’s most innovative enterprise cloud start-ups. Our $100m commitment represents our mission to help the next generation of start-ups grow and give back to their communities in Europe.”

Miguel Milano, president, Salesforce EMEA, added: “We are seeing tremendous growth among our European customers. This new commitment from Salesforce Ventures will stimulate the next generation of enterprise technology and strengthen the Salesforce ecosystem to drive even greater customer success in Europe.”