Soopa Pets to add 10 jobs following €400k investment

Business, Finance | Mon 18 Apr | Author – Business & Finance
Soopa Pets
Pictured (L-R): Stephen Twaddell, chair, HBAN Food Syndicate; Orlagh Nolan, HBAN; Colm Healy, investor, HBAN Food Syndicate; Pat Rigney, investor, HBAN Food Syndicate; and Barbara Hanly, founder, Soopa Pets

HBAN, the all-island group responsible for promoting business angel investment, has announced an investment in Soopa Pets, a maker of nutritious dog food.

The €400,000 funding was led by business angels from the HBAN Food Syndicate, with support from Enterprise Ireland, and will see the creation of 10 jobs in Soopa Pets.

The new roles will be in customer support, sales and marketing, as the company – whose treats are now sold in the UK, Ireland, Spain, Germany, Denmark, Sweden and Singapore – targets further international expansion.

Founded by Barbara Hanly, Soopa Pets manufactures healthy pet treats made from 100% fruit and vegetables.

Soopa Pets’ range of Soopa Chews undergo a process of dehydration, which prevents spoilage while preserving vitamins and antioxidants. The end result is treats that are produced to human grade quality and extremely healthy.

A total of nine investors from the HBAN Food Syndicate were involved in the deal that will provided Soopa Pets with funding and ongoing strategic support.

Barbara Hanly said: “I was driven to set up Soopa Pets by a desire to provide something that simply wasn’t available to pet owners. Soopa Chews are 100% natural and suitable for dogs with health issues such as diabetes or liver disease.”

She continued: “The HBAN Food Syndicate has a wealth of knowledge and experience within the food sector and it is great to have them on board as investors, as they really understand what drives success. Their experience and advice will help Soopa Pets expand and bring our delicious, super-nutritious treat to the European market.”

Michael Culligan, national director of HBAN, added: “The Irish food industry is continuing to grow at an incredible rate. The investors in the HBAN Food Syndicate are well aware of the inherent potential in this area and have all been involved in starting or growing businesses in the food sector previously.”

Colm Healy, entrepreneur and lead angel in the Soopa Pets investment, commented: “By engaging with the HBAN Food Syndicate, Barbara has not only received the investment she needs, but also the industry expertise behind the money. She now has a panel of experienced advisors on-hand to help her as she targets further growth. As the lead angel, I now sit on the Soopa Pets board and with the help of my co-investors, will continue to provide Barbara with the support, business connections and assistance she needs to grow her business.”