Pictured: Jane Kavanagh and Gary Evans, founders of Feedalpha
Each week Business & Finance highlights an up-and-coming start-up that’s making waves in its industry. This week we look at Feedalpha, who provide a constant stream of relevant trending blogs and articles that you can share with your audience online. They are a part of Vision X, a start-up programme, at this year’s at Dublin Tech Summit
What is it?
Feedalpha is a social media platform that provides a constant stream of relevant trending blogs and articles in various industries that you can share with your audience online. It is designed to help businesses grow their presence online and increase their customer engagement on social media.
Using smart data analytics to identify trending, popular content, Feedalpha allows you to build custom feeds so you only see articles relevant to you. No more wasting time setting up Google alerts or scrolling through endless posts searching for something engaging that will resonate with your customers.
Simply connect your accounts, type in a keyword or industry, and let Feedalpha do the rest. You can manage multiple social media accounts all in one place and even schedule your content in the calendar, saving you more time. So if you are offline, away on holidays, or just getting on with running your business, you can still engage with your customers online 24/7.
Who’s behind it?
Feedalpha was set up 18 months ago by Jane Kavanagh and Gary Evans, who were looking to add value to their clients by providing great content, while also saving time by managing all their social media accounts in one place.
A husband and wife team based in Carlow, Jane and Gary were running their digital agency and struggled to find great content to share online to their customers.
Gary, with 25 years experience in IT and big data analytics, and Jane, with experience running companies across several countries, decided to build a platform that makes finding relevant content to share on social media easy.
How is it funded?
To date, Feedalpha has been mainly self funded with some help from their Local Enterprise office. They are currently starting a seed investment round that will allow them to build on the success of the company so far.
Their next steps are to grow the Irish team and add more social media channels to their platform. They have a long list of new features currently in development and plan to stage releases throughout the year. They also plan to start targeting the US market in Q2 of this year.