Client Services Director at Dynamo and recent winner of the IAPI Doyenne Award, Charlotte Barker, dropped into the offices at Business & Finance to discuss her passion for advertising with Deanna O’Connor.
The IAPI Doyenne Award marks future female leaders in the Irish advertising industry.
Now in its fourth year, the award recognises women leaders working in advertising, media sales and PR, who demonstrate leadership and who see themselves as future heads of industry.
The initiative also puts the spotlight on gender imbalance in an industry where just 18% of women from IAPI member agencies are at senior management level. The most recent industry census highlights a major gap between women and male representation at senior levels despite the fact that, overall, the industry is a perfect 50:50 split.
Charlotte Barker is experienced in meeting the demands of clients, colleagues and suppliers.
Both strategic and creative, she inspires designers to develop quality, commercially responsive creative that is delivered on time and in budget for clients.