By Business & Finance 
Lead strategic planner for the HSE and Department of Justice accounts at TBWA\Dublin and Katie Jones visited out offices to discuss millennials, Gen Zs and consumer trends.
Katie Jones is extremely passionate about developing bespoke primary research strategies, and has a particular interest in analysing behavioural trends of millennials and Gen Zs.
She also has a keen interest in driving social and cultural change and is involved in various organisations who are leading the conversation on gender diversity and equality in Ireland.
Jones is also guest lecturer in both DIT and ITT and holds an Honours Degree in Advertising and Marketing Communications from ITT Dublin.
