To launch the 2021 CMO 100 Index, which will be published in the upcoming edition of Business & Finance magazine – Volume 58, no. 2 – and here on Businessandfinance.com, Business & Finance Media Group is delighted to announce the CMO 100 Index launch event on Tuesday, 25th May.
To launch the 2021 CMO 100 Index, which will be published in the upcoming edition of Business & Finance magazine – Volume 58, no. 2 – and here on Businessandfinance.com, Business & Finance Media Group is delighted to announce the CMO 100 Index launch event, in association with Xtremepush, on Tuesday, 25th May at 11:00am.
Register to attend here.
The event will feature a keynote address from Mark Schaefer, international social media and marketing guru and a keynote from Tommy Kearns, CEO, Xtremepush.
There will also be a roundtable on the theme Digital Acceleration: Technology has changed our minds — now it’s time for brands to catch up, and will focus on topics such as digital acceleration, data privacy, personalisation of marketing strategies, multi channel engagement, amongst others.
Joining us for this discussion will be some of Ireland’s leading marketing professionals, including: Moderator Rob Pryce, Chief Revenue Officer, Xtremepush, and panelists Michelle Spillane, Marketing & Brand Director, Paddy Power, Mark Brennan, Head of Marketing, AIB, and Paul Dervan, CMO, National Lottery.
Featured Speakers
Tommy Kearns, CEO, Xtremepush
Tommy Kearns is a vastly experienced commercial leader with over 20 years’ experience and expertise working in the technology, multichannel marketing and mobile app spaces across Ireland, the UK, the Caribbean, Latin America and the United States. He is CEO and co-founder of Xtremepush, the leading customer engagement, data and personalisation platform with a global portfolio of enterprise clients including LiveScore, Oddschecker, 888 Holdings, Pollard Banknote, Rush Street Interactive, Bank of Ireland, Allied Irish Bank, National Bank of Abu Dhabi, Avatrade, Wirecard, Groupe Dynamite and RTE (national broadcaster of Ireland). He is also a co-founder of iMobile, a successful mobile app development company.
Mark Schaefer, international marketing expert
Panelists
Michelle Spillane, Marketing & Brand Director, Paddy Power
Michelle joined Paddy Power Betfair in January 2018 with an impressive resume to her name. She most recently served as Director RTE Global & Marketing from 2014, after spending two years as CMO for Microsoft Ireland. She was Head of Marketing at Bank of Ireland from 2006-2012 and Marketing Director for ITV Worldwide in London from 2003-2006
Paul Dervan, CMO, National Lottery
Prior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London, focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand’s most successful period, becoming market leader of postpaid segments, with 35% market share.
Mark Brennan, Head of Marketing, AIB
Moderator
Rob Pryce, Chief Revenue Officer, Xtremepush