Irish-founded healthspan supplement company bets on science and wearable technology to stand out in crowded wellness market

As consumer demand for preventative healthcare continues to grow, Irish-founded healthspan supplement company ID Formulas is hoping to carve out a niche in the increasingly competitive supplements market by combining clinical research with wearable technology. Founded by consultant dermatologists Professor Caitriona Ryan and Professor Nicola Ralph alongside healthcare entrepreneur Conor Murphy, the company officially launched its flagship product, Advanced ID, on 25 June. The monthly subscription supplement contains 32 active ingredients formulated to work together across multiple health markers and is designed to support healthy ageing, recovery, and performance. ID Formulas is positioning itself as a science-led business built around... Read more »