Brand Building in the Age of AI: Key takeaways from the CMO breakfast event

Pictured (L-R): Siobhan Smith, Expleo; Tim Sutter, Cvent; and Louise Hickey, One4all. On 23 September, CMOs and marketing professionals gathered at the Dean Dublin Centre for a breakfast discussion on brand building in the age of AI. The panel, moderated by Tim Sutter from Cvent, brought together Louise Hickey, Marketing Director EMEA at One4all Group, and Siobhan Smith, Vice President of Brands and Communications at Expleo Group. AI is making it easier for brands to create content, reach customers and automate marketing activity. As adoption accelerates, marketing leaders face a more fundamental challenge: how to use the technology without weakening... Read more »