60 seconds with: Aisling Keegan, Vice-President and Commercial General Manager, Dell EMC Ireland

Business, Interviews | Tue 14 Aug | Author – Business & Finance
Aisling Keegan, Vice-President and Commercial General Manager, Dell EMC Ireland (Photo: Chris Bellew/Fennell Photography)

Aisling Keegan, Vice-President and Commercial General Manager, Dell EMC Ireland, takes on the Business & Finance 60-second interview challenge.


Q. What was your first job?

After I finished my Master’s in international business from UCD, I moved to New York where I spent the first five years of my career. In fact, I handed in my thesis in on a Friday morning and flew to New York Friday afternoon! My first job over there was as Manager of Consumer Business with Waterfront Realty Group.

Q. What would you regard as your greatest achievement to date?

My biggest success to date has been the integration of the Dell and EMC teams together as one in Ireland. By forging a shared vision of the future and common purpose to accelerate digital transformation, all our team members have been empowered to deliver for businesses and organisations across Ireland.

Q. In three words or less, how do you define success?

Envision, invest, transform.

Q. What’s the best piece of advice you’ve ever been given?

I had an external mentor many years ago who taught me a lot of lessons. One of his expressions was: “You’ve got to crack a few eggs to make a good omelette”. The lesson for me was that as a leader sometimes you have to make tough decisions at various points in your career that don’t come easy, but if your intent is right these decisions usually end up being the right ones in the long run.

Q. How do you motivate yourself and your staff?

My family help to keep me motivated. I’ve two gorgeous young boys and a great husband who inspire me to be a better mother, wife and leader.

At work, I like to think I take an innovative management approach. I trust my team and the decisions they make. I feel as long as my intent is good and I have their best interests at heart, it goes a long way to building inspired and motivated employees.

Q. If you could step into the shoes of one business person for the day, who would it be and why?

I would say Michael Dell. He is an inspiring leader and businessperson. As a pioneer in the tech industry, he is someone that I looked up to even before I started working at Dell EMC. He has transformed the industry by making the world more connected through personal computers and the internet. I imagine a day in his shoes would be fascinating.

Q. How do you relax?

I love being on the beach with my husband and my two boys. Almost every weekend, we walk from Portmarnock, which is where I’m from, to Sutton and back. I also enjoy mountain climbing and trekking. I summited Kilimanjaro two years ago for Temple Street Children’s University Hospital.

Q. What’s your motto?

To always stay one step ahead. The pace at which transformation is happening not only in the tech industry but in general, is rapid. I try to keep one step ahead of emerging trends.

Q. What are your aspirations for the future of your business?

Continue to help customers to digitally transform and remain relevant for today and tomorrow’s society. In Ireland Dell EMC has operations across Dublin, Limerick and Cork and to continue to work together for the benefit of our customers is a key priority for me.

The pace at which transformation is happening not only in the tech industry but in general, is rapid.

Dell EMC brings together Dell’s and EMC’s respective strong capabilities and complementary portfolios, sales teams and R&D. It seeks to become the technology industry’s most trusted advisor, providing capabilities spanning strategy development, consultative services and solution deployment and support to help its customers and partners drive the digital transformation of their businesses.