By Business & Finance 
Sinéad Troy, CEO, Yangaroo Music
Business & Finance highlights some of the top movers and shakers in Ireland.
What is it?
Yangaroo Music is the fastest, safest, and most effective way to deliver singles and albums for broadcast and review consideration to all Irish media.
It is a new technology company that delivers music to media. Yangaroo is a professional digital delivery platform that is enables targeted, quantifiable delivery to decision-makers in radio and television and press.
Who’s behind it?
CEO Sinéad Troy who has over 25 years’ experience in the music industry, both internationally and in Ireland.
Owned by the Irish Association of Songwriter, Composers and Authors (IASCA) with a not-for-profit mandate, the aim is to help independent labels and artists delivery professionally both in Ireland and around the world. The IASCA remit is to lift the profile of Irish music both at home at abroad.
How is it funded?
Financial support has been received from the Department of Arts, Heritage, Regional, Rural and the Gaeltacht Affairs, internally from IASCA, and the company is currently engaged in talks with future partners and investors passionate about exporting Irish music.
Future plans?
The goal is the global distribution of Irish music at a professional level. The tangible result would be delivering music to wider music industry (e.g. festival bookers, venues, agents, managers, publishers and record labels) at the level they expect (i.e. no more CDs in the post).
Business & Finance, Ones to Watch
Business & Finance, in association with Comtrade, recognises Ireland’s most dynamic emerging businesses in ‘Ones to Watch’. Ireland is alive with a vibrant start-up scene and the entrepreneurs featured are shaping the country’s economic landscape.
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