By Business & Finance 
Amanda Blanc has been appointed HM Treasury’s new Women in Finance Champion. She will lead efforts to boost gender diversity across UK financial services
Amanda Blanc, CEO of Aviva, has been appointed HM Treasury’s new Women in Finance Champion. As such, she will play a role in promoting HM Treasury’s Women in Finance Charter.
Signatories to the Charger commit to helping women progress into senior roles and set targets for gender diversity. There are now over 400 signatories to the Charter, which covers 950,000 employees across the financial services sector.
This new appointment comes as the fourth annual Women in Finance Charter review finds over 70% of signatories have already met their targets or are on track to meet targets with future deadlines.
Blanc will succeed Dame Jayne-Anne Gadhia in the role and Ghadia will continue to support and promote the Charter as an advisor. John Glen, Economic Secretary to the Treasury said:
The Women in Finance Charter isn’t a box ticking exercise – it requires real change to help talented women to reach their potential and drive forward one of our most important and innovative sectors. The last year presented a unique set of challenges and there is still much more to do, so firms must not take their foot off the gas.
“I want to thank Dame Jayne-Anne for inspiring the Charter and encouraging firms representing nearly 1 million employees to sign up the past five years. I am delighted that Amanda Blanc will now take up the reins and boost our gender diversity agenda in the coming years.”
