By Business & Finance 
Pictured: Roy Kerley, founder and CEO of Synergy Learning
Roy Kerley is founder and CEO of Synergy Learning a Co. Down-based provider of learning technologies services. The business works with brands like Samsung, Save The Children and numerous NHS Trusts to create engaging, intuitive and accessible learning technology for over two million learners in over forty countries worldwide.
What was your first job?
My first job, prior to moving into tech, was in intensive fish farming operations. The convergence of science and business that the role offered really appealed to me, and the fact that it allowed me to spend so much time outdoors was a bonus.
What would you regard as your greatest achievement to date?
I’m very family-centred, so I would have to say my three children.
In three words or less, how do you define success?
Building winning teams.
What’s the best piece of advice you’ve ever been given?
I really look up to Tony Hsieh, the late CEO of Zappos. He once said: “Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organisations, culture is destiny.” It’s something I’ve always remembered and have found myself putting into practice in both my personal and professional life.
How do you motivate yourself and your staff?
Synergy Learning is built on foundational values that prioritise the individual, in our collective effort to be one innovative, passionate, committed, and fun team. These values are central to how I work, as I want my team to thrive, both personally and professionally. I truly believe it’s these values that motivate us to excel every day.
How do you relax?
Being outdoors. I love being around nature and wildlife. Pre-pandemic, I was very fortunate to travel, combining my passions of photography and wildlife. I’m at my happiest when taking pictures or being close to wildlife.
What’s your motto?
You’re only as good as the team around you. Teamwork is one of the central values at Synergy Learning. We would have nothing without our fantastic team.
What are your aspirations for the future of the business?
To continue to grow Synergy Learning and remain a world-class provider of learning technology for every organisation.
