By Business & Finance 
The power of the digital marketplace allows small merchants to compete with the biggest and best players using innovative customer engagement.
PARTNER CONTENT IN ASSOCIATION WITH VISA
In an increasingly competitive retail marketplace, Visa is working to engage with customers and deliver value back, in a way that is effortless for the consumer.
Visa is enabling brand loyalty rewards in the easiest of ways, whereby consumers can receive cash back from things they are already doing or purchasing, just by using their Visa card to pay.
This can enable more innovative loyalty experiences, and also leverages the power of digital to allow small merchants to compete with biggest and best players in the market.
Watch Philip Konopik of Visa Ireland discuss the value-add possibilities:
