By Business & Finance 
Business & Finance is proud to release the annual CMO 100 Index in association with Cvent. The CMO 100 recognises the top marketing professionals operating in Ireland in 2026.
Part 1 | Part 2 | Part 3 | Part 4
Judy Glover, Head of European Merchandising
Circle K
Judy Glover is Senior Marketing Director for Circle K Europe, bringing extensive experience in retail, category management and customer strategy. Since joining the business in 2009, she has progressed through a number of leadership roles, helping drive growth across the organisation’s European operations. Glover has deep expertise in FMCG, customer insight, sales and commercial strategy. She holds an Honours Degree in Industrial Purchasing Management from the Institute of Technology Carlow.
Tony Grigg, CMO
Keyword Studios
Tony Grigg is Head of Keywords Engage, where he leads the group’s marketing and player engagement services. With more than 20 years of experience in marketing and communications, he previously held a range of senior leadership roles at WPP, including Worldwide Board Director at Ogilvy, where he oversaw the Ford Motor Company account, one of WPP’s largest global clients. Grigg holds a Bachelor’s degree in Economic and Social History from the University of Exeter.
Alicia Hannon, Head of Marketing and Communications
Eir Evo
Alicia Hannon is Head of Marketing & Communications at eir business, with more than 20 years of experience shaping brands, corporate communications, and reputation across technology, telecommunications, and global consumer brands. Hannon holds an Executive MBA from TU Dublin and is passionate about helping organisations translate complex business strategy into clear, commercially compelling brand stories.
Garreth Hayes, Senior Marketing Director of the UK, Ireland and Benelux
Indeed
Gareth Hayes is Senior Marketing Director for the UK, Ireland and Benelux at Indeed, where he leads regional marketing strategy, brand engagement and customer growth initiatives. An experienced international marketing leader, he has built his career across recruitment, technology and consumer sectors, holding senior roles with organisations including SThree and Polar Electro. Hayes is recognised for his expertise in brand strategy, commercial growth and international market development. He holds a BA (Hons) in Law from the University of Oxford.
Brian Healy, Marketing Manager
FBD Insurance
Brian Healy is a highly driven business professional with over 15 years of marketing and commercial experience across both domestic and international markets. Currently at FBD Insurance, Ireland’s largest insurer, he has also held key roles at Tesco and Carr Golf Travel. Known for thriving in fast-paced environments, Brian brings deep expertise in ATL and BTL marketing, brand strategy, sponsorship, agency and relationship management, market research, budgeting, and team leadership. With a proven track record across diverse sectors, he consistently delivers impactful results and strategic growth. Brian is a graduate of UCD Michael Smurfit Graduate Business School with a Master’s in Marketing Practice.
Gillian Hennessy, Marketing Director
EY Ireland
Gillian Hennessy is Director of Marketing and Business Development at EY Ireland, where she leads the firm’s brand, marketing and go-to-market strategy. Since joining EY in 2022, she has drawn on extensive experience from senior leadership roles across professional services, membership organisations, retail and financial services, including positions with Dublin Chamber, The AA Ireland and Boots Ireland. Hennessy holds a BA in International Marketing and Languages from DCU and an MBA from UCD Michael Smurfit Graduate Business School.
Lou Hickey, EMEA Marketing Director
One4all
Lou Hickey is an award-winning marketing and public relations professional with over twenty years’ experience working across consumer and corporate brands in the EMEA and APAC regions. A commercially astute marketing strategist with creative flair, she has been named to Business & Finance’s CMO Top 100 for 2023, 2024 and 2025, and led One4all Group to Chambers Ireland’s Brand of the Year in 2025.
As Marketing Director (EMEA) at Blackhawk Network, Lou leads strategy and execution across ten countries for One4all and Gutscheingold, balancing brand consistency with local market needs. She has spearheaded market entries into Switzerland and the Netherlands, alongside soft launches across Poland, Belgium, France, Italy and Spain, and led the European rollout of One4all’s refreshed brand identity. She also represents the brand externally as a keynote speaker and media spokesperson.
Lisa Holmes, Head of Marketing
Dell
Lisa Holmes is a senior marketing leader with more than 20 years of experience in the technology sector. She leads Field Marketing across Medium Business, Public Sector, Corporate and Large Enterprise segments in Ireland and Northern Ireland, driving business growth through data-driven marketing strategies and customer-focused storytelling. Passionate about building strong relationships and delivering impactful programmes, Holmes combines strategic insight with operational excellence. She holds a degree in Business and French from the University of Limerick.
Amanda Jobbins, Director of Marketing and Partnerships, Vodafone Business
Vodafone
Amanda Jobbins is Global Chief Marketing Officer and Group Commercial Director at Vodafone Business, leading global marketing, commercial strategy and growth initiatives for the company’s enterprise division. An internationally recognised technology executive, she has held senior leadership roles across sales, marketing, business development and strategy with leading organisations including Oracle, Infor, Cisco and Symantec. Jobbins also serves on the board of PairPoint, Vodafone and Sumitomo’s IoT joint venture and brings extensive experience driving growth and transformation across global technology businesses.
Liz Karayusuf, Head of Growth Marketing Europe
Vertex Inc.
Liz Karayusuf is a senior technology marketing leader with more than 20 years of international experience across start-ups and global enterprise organisations. She joined Taxamo as Director of Marketing in 2018, leading the company’s marketing strategy and supporting its rapid growth through to its acquisition by Vertex Inc. in 2021. She now leads Demand Generation for Vertex across the UK & Ireland, Benelux, Nordics and Southern Europe. Karayusuf also serves as a mentor on the Enterprise Ireland Mentoring Network Panel.
Shane Kavanagh, Group Marketing Director
Fexco
Shane Kavanagh is Group Marketing Director at Fexco, where he leads the company’s global marketing, brand and communications strategy across more than 60 countries. He has played a central role in strengthening Fexco’s international brand, supporting strategic acquisitions, and driving commercial growth across multiple business sectors. Before joining Fexco, Kavanagh held senior marketing roles with Communicorp and Digicel, building extensive experience in international marketing, corporate communications, digital strategy and brand development. He is a graduate of Trinity College Dublin.
Olivia Kearney, Advertising Global Integrated Marketing Manager
Microsoft Ireland
Olivia Kearney joined Microsoft Ireland in February 2017. She started in the company as their Chief Marketing Officer for Ireland, and stayed in the role for eight years, until 2025. She now leads the marketing department in a different role. Since December 2022, she has been the Advertising Global Integrated Marketing Manager at Kearney. In her current capacity, she oversees global Search and SMB marketing initiatives that align with the broader objectives of Microsoft Advertising. Her responsibilities also encompass the analysis of consumer behaviour and the utilisation of industry-specific insights to cultivate impactful customer interactions.
She is tasked with directing the creation and enhancement of editorial and data-centric content strategies across various media to foster user engagement and drive financial performance. Kearney is a graduate of the University College Cork and holds a Bachelor of Science in Food Business. Additionally, she holds multiple diplomas from the Irish Management Institute.
Brian Keating, CMO
Three Ireland
Brian Keating is Head of Marketing, Brand & Communications at Three Ireland, where he leads the company’s marketing, brand and sponsorship strategy. With more than 20 years of experience across telecommunications, banking and consumer brands, he specialises in building customer-focused strategies that drive growth and create meaningful customer experiences.
Before joining Three Ireland, Brian spent over 12 years at AIB in a number of senior leadership roles, including Marketing & Propositions Director, leading the rejuvenation of the AIB Brand post-financial crisis & helping shape the bank’s brand strategies. Earlier in his career, he held senior marketing positions within Ireland & Europe with The Coca-Cola Company, Aryzta and Diageo.
Lisa Kelly, Director of Marketing
Cornmarket Group
Lisa Kelly is Director of Marketing & Customer Experience at Cornmarket, where she leads brand, digital, customer experience, acquisition and retention marketing. With more than 20 years of experience, she has held senior marketing roles across financial services and telecommunications, including positions with Three and eir. Kelly is a Chartered Director and holds a Diploma in Company Direction from the Institute of Directors and a BA in International Marketing & Languages from Dublin City University.
Marianne Kelly, Field Marketing Manager North EMEA
Equinix
Marianne Kelly is Field Marketing Manager at Equinix and an integral member of the company’s North EMEA marketing team, where she leads marketing strategy and execution across Ireland and the UK. With more than 20 years of experience in B2B marketing, communications and demand generation, she specialises in delivering integrated programmes that drive business growth, strengthen customer engagement and elevate brand impact.
Marianne has played a key role in strategic initiatives, including supporting Equinix’s expansion into South Africa, and brings extensive experience across the emerging technology and telecommunications sectors, working with enterprise, government and SMB audiences. Passionate about the future of marketing, she is an advocate for innovation and emerging trends, with a particular interest in AI-driven marketing, Account-Based Marketing (ABM) and data-led customer engagement.
Kevin Kent, Director of Business Development
Laya Healthcare
Kevin Kent is a senior marketing professional with experience across client and agency roles in sectors including software, retail, recruitment, tourism, healthcare and not-for-profit. Currently part of the marketing team at Laya Healthcare, he previously served as Head of Client Services at one of Ireland’s leading creative agencies. Kent has a strong passion for brand development, digital marketing and the intersection of marketing and technology. He also lectured with the Digital Marketing Institute and holds a Master’s in Marketing Practice from UCD.
Catherine Keogh, Chief Corporate Affairs Officer
Kerry Group
Catherine Keogh is Chief Corporate Affairs Officer at Kerry Group plc and a member of the company’s Executive Leadership Team. With more than 25 years of international leadership experience, she has held senior roles spanning corporate affairs, ESG, sustainability, marketing, brand and strategic communications. Keogh leads Kerry’s corporate affairs, sustainability and brand strategy, and previously held global leadership positions with Alltech. She is an MBA graduate of UCD Michael Smurfit Graduate Business School, a DCU Alum of the Year recipient and serves on several boards, including the American Chamber of Commerce.
Gaurav Khurana, Senior VP, Sales & Marketing
CleverCards
Gaurav Khurana is a business leader with experience across Consumer Tech, Fintech, Payments and more. He has scaled businesses, managed brands like Chevrolet and American Express and led teams at Meta, PayU and General Motors. Gaurav holds an MBA from the GOA Institute of Management.
Liz Kiernan, Marketing & CX Manager Ireland
Kingspan
Liz Kiernan joined Kingspan in March 2022, bringing a wealth of 19 years of experience in many areas of marketing, including strategic planning and execution, digital marketing, project management, copy-writing and design of marketing collateral.
Prior to joining Kingspan, she served as Head of Marketing at ecoXpress Ireland. Her career also includes senior marketing and customer experience roles with Anord Mardix, Fastway Couriers and The Nest Box Egg Co. She holds an MSc in Marketing from the University of Strathclyde and has further specialised in SEO, PPC and Google Ads.
Rita Kirwan, Marketing Director
Musgrave
Rita Kirwan is a marketing professional with leadership experience across the retail, telecommunications, FMCG, and drinks sectors. She serves as Marketing Director Retail at Musgrave, having joined the organisation following her role as Marketing and Communications Director at Flogas Ireland.
Previously, Kirwan spent over nine years as Marketing Director at Aldi Ireland, where she oversaw the launch of the “Kevin the Carrot” advertising character and managed the brand’s sports sponsorship campaigns. Her earlier career includes positions such as Head of Brand Communications at O2 Ireland, Marketing Director for Tayto Snacks, and brand management roles with Irish Distillers and Pernod Ricard. She holds a BESS degree from Trinity College Dublin.
Adrian Lawlor, Chief Commercial Officer
Kepak
Adrian Lawlor is Chief Commercial Officer at Kepak Foods Division, where he leads Commercial, Sales, Marketing, Insight, Innovation & Marketing for its brand-led retail portfolio across all markets, in addition to leading Innovation & Strategic Planning for the Foods Division. Since joining Kepak as a graduate in 2002, he has held a range of senior commercial, business development and marketing leadership roles across Ireland, the UK and Europe, most recently as Kepak Group Chief Strategy and Marketing Officer.
Lawlor has played a key role in the growth of the Rustlers brand, helping establish it as one of the UK’s leading food brands through award-winning marketing initiatives. He holds a BSc in Management and Marketing from Technological University Dublin, is a Fellow of The Marketing Academy EMEA and serves on the Bord Bia Brand Forum Steering Group.
Suzanne Lloyd, Head of Brand & Marketing
PTSB
Suzanne Lloyd started at PTSB as a Lead Marketing Communications Specialist in 2016. The following year, she became Brand and Marketing Manager, and kept her position for more than 3 years. Finally, she has been the current head of brand and marketing since 2020. Lloyd has previously worked for Dimension Advertising, Taste of Life, Capital C Strategy, and Scotiabank.
Laura Lynch, Group CMO
Bank of Ireland
Laura Lynch has been Group CMO of Bank of Ireland since Jan 2022. Lynch has significant depth of customer, commercial growth, strategy and transformation experience across a number of industries, having held various roles in the telco sector and early ISP start-up, Ireland Online. She has had a number of senior leadership roles driving constant innovation, targeted growth strategies, customer experience transformation, brand evolutions, proposition and design innovation, segment-specific engagement strategies and key global and national partnerships for both community and commercial impact. Prior to becoming CMO, she held the role of Director of Customer Segments and Propositions in the Bank of Ireland Group.
In her current role as CMO, she is accountable for maintaining and continuing to build Brand and reputation relevance for one of Ireland’s oldest and most well-known brands, using data and partnerships to drive commercial growth, leading a significant marketing, analytics and customer engagement transformation across the Bank of Ireland group: including the Retail Ireland Division, the Corporate and Commercial Division, Wealth and Bank of Ireland UK. This is all done with a clear focus on increasing market share in an increasingly competitive market, improving and designing new-to-market customer propositions, using data and AI to transform engagement with existing and potential customers and driving new areas of growth through AI leadership, innovation, partnerships and digital transformation.
She is an alumna of Berkeley, University of California, where she graduated from a Global Marketing Leadership Postgraduate extension programme; UCD which she completed a postgraduate programme on ethical leadership and innovation; and TUS, where she gained her primary degree in Marketing and French.
Lucy MacLauchlan, Head of Global Marketing
Inizio
Lucy MacLauchlan is an experienced B2B senior marketing leader with a proven track record in strategic marketing leadership, B2B brand strategy, and building marketing-led commercial outcomes. Lucy led the transformation, global brand alignment and repositioning that followed the merger of UDG/Ashfield and Huntsworth, establishing Inizio as the leading commercialisation partner in the pharmaceutical and life sciences sector with over 10,900 employees.
As Head of Global Brand, Marketing and Communications at Inizio, she leads brand, marketing and communications across the group, spanning more than 50 countries, with marketing positioned as a driver of revenue growth. Her team builds brand awareness, drives new product development and launches, and supports customer acquisition and retention. Her focus on data-led decision-making extends to how the team itself operates, tracking ROI and marketing impact while leading the adoption of AI to transform both the team’s ways of working and its structure as Inizio scales.
Before joining UDG Healthcare, Lucy built her career in journalism and consumer PR, including roles at Visit London and Excess Energy Communications. She is an alumna of the University of California, Berkeley, where she completed a postgraduate degree in Global Marketing Leadership, and of Technological University Dublin, where she earned a Master’s in Management and Marketing.
Catherine Madden, Marketing Director
Arthur Cox LLP
Catherine Madden is Marketing Director with Arthur Cox LLP, one of the largest law firms in Ireland. She works with a team of dynamic and creative marketers to deliver the firm’s external marketing initiatives, with a strong emphasis on digital, content marketing and sponsorships.
A member of the PR Institute of Ireland and the Marketing Institute of Ireland, she has worked in professional services marketing for over 15 years, developing and implementing multi-channel marketing campaigns to build engagement and brand awareness.
