By Business & Finance 
Business & Finance is proud to release the annual CMO 100 Index in association with Cvent. The CMO 100 recognises the top marketing professionals operating in Ireland in 2026.
Part 1 | Part 2 | Part 3 | Part 4
Angela Madlangbayan, Global Head of Marketing
Ornua
Angela Madlangbayan is Global Head of Marketing & Innovation at Ornua, owner of the Kerrygold brand. Based in the United States, she is a member of the Commercial Division’s senior leadership team and leads the global brand, innovation, digital, and consumer insights agenda, including the strategic development and marketing of Kerrygold. Madlangbayan joined the business in 2025 and was previously VP of Marketing for Nutrition at Nestlé USA. She has held a range of marketing roles with increasing responsibility at Mondelez USA, Wyeth Nutrition, and Unilever in the Philippines.
Anne Mannion, Head of Marketing & Communications
Institute of Directors
Anne Mannion is Head of Marketing and Communications at the Institute of Directors (IoD) Ireland, the leading professional body for directors and business leaders in Ireland.
Anne is a senior marketing and communications professional with a proven ability to deliver measurable business impact. Her expertise spans digital marketing, brand, corporate communications and PR strategy, as well as research, policy development, and advocacy.
Prior to joining IoD Ireland, Anne held communications and marketing roles with the Department of the Taoiseach (part of Ireland’s EU Presidency of the Council of the EU team in 2013), the Federation of Small Businesses (FSB), TheCityUK, the Japanese Mission to the EU, and the European Parliament. Anne Mannion holds a Master’s in International Relations, a BA degree, and is a Certified Digital Marketing Professional.
Oisín Materson, Director of Brand and Marketing
eir Ireland
Oisín Masterson is Director of Brand and Marketing at eir Ireland. With over 25 years of experience in the industry, he brings a focus on customer-centricity, digital innovation and brand transformation, playing a pivotal role in enhancing eir’s market position.
Prior to eir, Masterson worked for Topaz (previously Statoil), before joining eir in 2010. He holds a Business degree from DIT, a Bachelor of Mgmt Science (Business) from TCD and a Master’s in Business Studies (MBS) from the UCD Michael Smurfit Graduate Business School.
Ciara McCarty, CMO
EPS Global
Ciara McCarthy is Chief Marketing Officer of EPS Global, with a corporate HQ in Dublin and 28 locations worldwide. McCarthy leads the company’s digital-first marketing strategy and global brand profile.
An experienced marketer with a series of roles to her name, including notable appointments as Founder & CEO of Articulate Consulting, assisting tech start-ups in developing their go-to-market and brand strategies; and Propylon, where she led a team in developing solutions to digitise and automate lawmaking processes in the state legislatures of Kansas, Pennsylvania and Oregon. McCarthy holds a Master’s in Applied Computing from TUD.
Orla McDonagh, Senior Marketing Manager
Dawn Farms
Orla McDonagh is Senior Marketing Manager at Dawn Farms, where she leads the company’s marketing and communications strategy across international markets. She is responsible for developing and executing strategic marketing programmes that strengthen the Dawn Farms brand, enhance its reputation, support customer growth, and deliver measurable commercial impact. As part of her role, Orla oversees brand management, communications, digital marketing, customer engagement, and innovation marketing activities, helping position the business for long-term growth in food service, retail, and QSR sectors.Orla McGuinness, Head of European Marketing
Elavon
Orla McGuinness began working in Marketing over 20 years ago in a variety of roles, covering all aspects of Marketing. She has a proven track record in developing and executing integrated strategic marketing campaigns across all channels to deliver commercial results. The key to success is using data-driven insights to curate brand propositions that leverage competitive strengths, with cross-functional teams. She is currently the Head of European Marketing for Elavon Europe.Natalie McGuinness, Director of Strategic Marketing & Business Development
Mason Hayes & Curran
Natalie McGuinness is an award-winning marketing and strategy leader with over 20 years’ experience driving growth, brand equity, and market differentiation across the professional services, technology, and education sectors. At Mason Hayes & Curran, she has been instrumental in positioning marketing and strategy as a core driver of business performance, supporting a threefold increase in revenue and significantly elevating the firm’s brand in a competitive legal landscape.
Noel McLoughlin, EMEA Marketing Lead
AWS
Noel McLoughlin has been Amazon Web Services’ (AWS) EMEA Marketing Lead Industries since 2020. Prior to that, he held the role of EMEA Marketing Lead and was based in London. McLoughlin has held numerous marketing roles, particularly a 19-year tenure at Accenture, where he most recently served as Global Marketing Director. He is a graduate of Trinity College Dublin and holds a Bachelor’s and a Master’s in Marketing Management.
Brendan McVeigh, Regional Head of Sales & Marketing
Norbrook
B
rendan McVeigh, Regional Head of Sales & Marketing for Norbrook, was appointed to this role in 2019. He thrives in the animal health industry, in which he has worked for over two decades. He initially joined Norbrook in 1997 as a Sales Representative. He then worked at MSD (Merck Sharp & Dohme), where he held the position of Intensive Livestock Business Unit Director.
Ann Meaney, Chief Marketing & Consumer Experience
Tirlán
Ann Meaney is the Chief Marketing & Customer Experience Officer with a proven track record in identifying, launching, activating and managing top brands in domestic and international markets. Meaney has been with Tirlán for over seven years. Prior to that, she held the position of Head of Marketing in the company. Ann Meaney is a graduate of Dublin City University (DCU) and holds a diploma in International Business and Languages.
Seamus Moore, Group CMO
Atlas
Seamus Moore was promoted to Chief Marketing Officer at Atlas in 2023. Atlas is a technology platform that enables innovative companies to employ whomever they want, wherever they want. Atlas facilitates employee onboarding, compliance, management, and payroll in 160+ countries without the need to set up a local entity or use multiple third-party providers.
Moore is responsible for the global expansion of the Marketing team. His focus has been expanding Atlas’ global footprint through performance marketing, as well as building brand awareness of the growing industry of employee of record solutions.
Previous to Atlas, he was the CMO for Groupon, sitting on the international board and building out the marketing function globally. He has also worked for Paddy Power, O2 Telefonica, and Hewlett Packard in a career that spans 25+ years. Moore specialises in Performance Marketing, CRM, Customer Experience, and Product Management.
Niamh Moore, Group CMO
Linesight
Niamh Moore is Chief Marketing Officer at Linesight, a global construction consultancy. With more than 30 years’ experience in marketing, communications, advertising and brand strategy, she has worked across professional services, industry and higher education sectors. Before joining Linesight, Niamh led her own marketing consultancy advising a range of public and private sector clients including Smurfit Kappa, SETU, and the Innovation Value Institute.
Sheena Morley, Head of Marketing, Britain & International, and Ireland
DCC Vital
Sheena Morley is Head of Marketing, Britain & International, and Ireland at DCC Vital. She is an experienced marketing professional with over 20 years in the Pharmaceutical and Medical Device industry. With deep expertise across a wide range of marketing techniques and strategic concepts, Morley is known for delivering impactful results in complex, regulated environments. A confident and articulate communicator, Sheenan excels at motivating teams and engaging stakeholders at all levels to drive successful outcomes and long-term value. Morley holds a MII Graduateship in Marketing from the Marketing Institute of Ireland.
Ashley Morrow, Head of Brand, Advertising & Sponsorship
SSE Aitricity
Ashley Morrow is Head of Brand, Advertising and Sponsorship at SSE Airtricity. An experienced brand and communications leader, she has worked across various industries including energy, financial services, technology and manufacturing, leading initiatives spanning brand marketing, sponsorship, communications, public relations and strategic project delivery.
Morrow holds a PhD in Organisational Communication, a First Class Honours degree in Communication, Advertising and Marketing, and a Postgraduate Certificate in Professional Development for Researchers, combining academic expertise with industry experience.
Anne Mulcahy, CMO
The National Lottery
Anne Mulcahy is an accomplished strategy and brand marketer with extensive experience, having held senior positions internationally and in Ireland, including Bank of Ireland, Vodafone, Diageo, and, early in her career, the Coca-Cola Company. Most recently, she has worked as a brand consultant for clients, including Curry’s Ireland, identifying growth strategies and developing brand plans. Recognised as a dynamic leader, she consistently transforms brands into market leaders to drive business success. Recently appointed as CMO for the National Lottery, an iconic Irish brand, Mulcahy is looking forward to helping it enjoy continued success.
Melanie O’Connor, Head of Marketing
BDO
Melanie O’Connor is the Head of Marketing at BDO Ireland, where she leads the firm’s brand and growth strategy. A Chartered Marketer (MCIM), she brings a commercially savvy and strategically minded approach to professional services marketing. O’Connor is also a former elite swimmer who represented both Australia and Ireland, and she continues to apply that same drive and discipline to her leadership in marketing.
Roma O’Connor, CMO
Dalata Hotel Group
Roma O’Connor is the Chief Marketing Officer at Dalata Hotel Group, a role she has held since May 2022. Since joining, she has been instrumental in the brand repositioning of Dalata Hotel Group and its key brands, Clayton Hotels and Maldron Hotels. She has also led the group’s digital transformation, enhancing marketing effectiveness and impact, while also driving operational efficiencies across the group. With over 20 years of experience in blue-chip marketing. O’Connor previously held senior leadership roles at Bank of Ireland, McDonald’s and GE Money, bringing a wealth of expertise in brand strategy, customer insight, digital innovation and customer engagement.
Darragh O’Connor, Chief Marketing & Business Development Officer
William Fry
Darragh O’Connor has been Chief Marketing and Business Development Officer at William Fry since October 2024. He was previously Chief Marketing Officer at BDO Ireland, the chartered accountancy firm, for 2 years. Prior to that, he held notable roles in Kastus and Google. He has a Bachelor’s Degree in English and German from Trinity College Dublin.
Conor O’Donovan, Head of Start-Ups, Entrepreneurship & National Enterprise Hub
Enterprise Ireland
Conor O’Donovan leads Enterprise Ireland’s Startup Team and Startup Ireland initiative. O’Donovan has responsibility for developing and promoting the Irish Startup Ecosystem in Ireland and in key international markets. His role includes the development of a new national Startup Ireland platform, including a National Startup Accelerator and National Startup Up Hub, as well as overseeing EI’s €10m Pre-Seed Investment Fund supporting the creation of 1,000 new startups by 2029, as part of Enterprise Ireland’s new Strategy 2025-29.
O’Donovan previously founded the National Enterprise Hub (NEH), a new All of Government service to make it easier for SMEs to access over 250 funding, training and advisory supports from 30 Government departments, which has helped thousands of SMEs to improve competitiveness and expand their businesses and was Head of Global Marketing & Communications at EI for almost a decade. O’Donovan is a recipient of the Irish Times/Smurfit Graduate Business School MBA Scholarship.
Niamh O’Driscoll, Head of Brand & Marketing
Virgin Media
Niamh O’Driscoll is Head of Brand & Marketing at Virgin Media, beginning her journey with Ireland’s leading entertainment and broadcast company over 9 years ago.
She is an experienced marketing professional with strong commercial acumen and over 20 years’ experience in strategic brand management and marketing. Prior to Virgin Media, O’Driscoll held marketing roles in O2 and Meteor. She is passionate about the importance of unlocking consumer insights and creating meaningful connections with consumers to build brands and drive sustainable growth for businesses.
O’Driscoll is a graduate of UCC with a Bachelor of Arts in European Studies, French & Spanish, spending a year at the University of Granada, a Postgraduate Diploma at UCD Michael Smurfit Graduate Business School and a Diploma in Digital Marketing from the Digital Marketing Institute.
Irene O’Gorman, CMO
KPMG
Irene O’Gorman joined KPMG Ireland as Chief Marketing Officer in March 2024, following five years leading the Markets function for KPMG in the UAE. Over a distinguished 25-year career, Irene has held senior marketing and business development leadership roles with organisations including Deloitte, Enterprise Ireland and EY, where she led significant brand development and commercial growth initiatives. Her extensive international experience spans the Middle East, South Africa and Australia.
As Chief Marketing Officer, Irene is responsible for KPMG Ireland’s client relationship development programmes and strategic markets planning. She also oversees the firm’s portfolio of high-profile brand sponsorships across business, sport and the arts, including the KPMG Women’s Irish Open.
A graduate of University College Dublin, Irene holds a degree in Psychology and a Masters in Business. She has further enhanced her leadership expertise through executive education programmes at London Business School and the Chartered Director Programme with the Institute of Directors.
Beyond her professional responsibilities, Irene serves as a Non-Executive Director of the Children’s Health Foundation. She previously served on the board of the Irish Cancer Society and is a member of the Advisory Council of Dublin’s Gate Theatre. Irene has also served as a judge for the Social Entrepreneurs Ireland Awards and the Chambers Ireland Business Awards.
Brian O’Neill, Head of Communication, Brand, Sponsorship, and Sustainability
Aviva
Brian O’Neill joined Aviva Ireland in 2018 and serves as Head of Communications, Sponsorship and Sustainability. He brings more than 25 years’ experience in insurance and financial services, including senior leadership roles with Friends First and Prudential Europe. Brian leads external communications, public affairs, corporate reputation and stakeholder engagement across Aviva Insurance Ireland DAC and Aviva Life & Pensions Ireland.
He also oversees Aviva’s sustainability agenda, climate action programme and sponsorship portfolio, including the Aviva Stadium, one of Ireland’s most prominent sponsorship assets, and the company’s community initiatives. Through these responsibilities, he helps shape Aviva’s reputation and positive brand impact.
Sinéad O’Neill, Chief Marketing Officer
TransferMate Global Payments
Sinéad O’Neill has over 20 years of experience across B2B and B2C sectors. Currently the Chief Marketing Officer for TransferMate, a global fintech unicorn, O’Neill has been instrumental in driving brand growth and market expansion across multiple verticals and territories since joining the company in 2020.
Prior to TransferMate, she held key roles in Aer Lingus, ODEON and 11850. In Aer Lingus, she was responsible for introducing the Tayto crisp sandwich on-board in addition to the Clodagh McKenna chef collaboration. While at 11850, she was responsible for all ATL and BTL marketing for the famous 118 50 runners plus the companies UK (118118), French (118218) and other European directory enquiry brands.
Her contributions have been recognised with inclusion in the Business & Finance CMO 100 Index in 2023, 2024, and 2025, recognising her as one of Ireland’s most influential marketing leaders.
Ruth O’Shea, Director – Head of Marketing & Communications
Grant Thornton
Ruth O’Shea is Director and Head of Marketing & Communications at Grant Thornton. An accomplished and results-driven leader, O’Shea boasts an impressive 20 years of expertise in Advertising, Marketing, Digital, and International Communications across B2B and B2C. As the Marketing Director at Grant Thornton, she leads a high-performing team of 30 professionals, including marketers, designers, storytellers, and communicators. Prior to her appointment at Grant Thornton, she held senior positions in Ryanair and daa. She holds a Bachelor’s degree in Communications from DCU.
Catherine O’Toole, Head of Marketing
Very Ireland
Catherine O’Toole is a highly creative, customer-centric marketing professional with 20 years’ experience within retail, FMCG and ecommerce industries. In her role as Head of Marketing at Very.ie, she leads a high-performing team and oversees the marketing strategy and its implementation for one of Ireland’s largest pure-play online retailers. Before Very.ie, Catherine worked in various marketing roles in P&G, Boots, Newstalk and Dundrum Town Centre.
Prior to her career in Marketing, she worked in fashion retail roles in Blacktie, House of Fraser and Bay Trading. Over the course of her career, Catherine has won numerous awards including ‘Marketing Student of the Year’ and most recently ‘Best Media Sponsorship Campaign’ (2026) at the European Sponsorship Awards. She holds an MSc in Marketing Practice from UCD Michael Smurfit Graduate Business School, a Bachelor of Business Studies, specialising in Marketing from TU Dublin and has completed Marketing Week’s Mini MBA in both Marketing and Brand Management.
