CMO 100

CMO 100 Index Announced – Part 2

By Business & Finance
26 February 2020

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1 | Part 2 | Part 3 | Part 4

The full list is available to download here

Kieran Flanagan, VP Marketing


Kieran is VP Marketing for Hubspot, the company that develops and markets software products for inbound marketing and sales. Prior to HubSpot, Kieran worked at Marketo on their marketing in EMEA and in as their Inbound Marketing Manager for EMEA. In that role he launched their #SocialSuccess site in the UK, which reached its annual traffic target in six weeks and has since launched in Germany, France and Japan.


Sarah Fleury, Head of Marketing

Diageo Brand Homes Ireland

Sarah has been Head of Marketing for the Guinness Storehouse since 2017. Last year, her role was expanded to include all of Diageo’s portfolio of Irish Brand homes, including the new Roe & Co distillery. Prior to this, Sarah worked in regional digital marketing roles for both Johnson & Johnson and Kerry, as well as Global Digital Marketing Manager for Philips, based in Amsterdam.



Siobhan Flynn, Marketing Director


Marketing Director at Uniphar Group since 2017, Siobhan joined the Group as Marketing Director in 2016. She was previously Marketing Manager at Allcare Pharmacy, Arthritis Ireland and has held marketing roles within TK Maxx, Hughes & Hughes Booksellers and Abbey Films Distributors.




Margaret Forsyth, Marketing Manager

Tesco Ireland

Margaret Forsyth is a highly experienced customer-centric Shopper Marketing and Point of Sale Manager, with a demonstrated passion for bringing strategy and campaigns to life in the retail environment. She is highly creative and skilled in visual merchandising, experiential marketing management, customer acquisition and satisfaction, and integrated marketing. She specialises in creating and developing key seasonal, local and trade driving campaigns into the store environment. Margaret, her team and external partners develop all the visual elements to bring theatre and innovation to stores to both surprise and delight customers, resulting in sales and loyalty. Margaret holds a qualification from the Marketing Institute of Ireland.

Tricia Gallagher, Head of Marketing & Pursuits


Tricia joined KPMG as Head of Marketing and Pursuits in 2017, taking a leading role in developing strategy to deliver on sustainable and profitable growth ambitions for the firm. Prior to this role, Tricia had her own Marketing and PR agency ‘Storm PM’ before going on to senior management positions with PwC and Maples. She is a keen advocate of the 20×20 campaign, where KPMG is a lead sponsor.



Judy Glover, Senior Market Director 

Circle K

As Senior Market Director, Judy is responsible for the Marketing, Loyalty, Category Management and Concept strategies at Circle K Ireland. She started her career as a buyer with Tesco Ireland before moving to a Category Management role in Topaz in 2009. Shortly after joining Topaz, Judy took charge of the Category Management department which developed the Re.Store concept at Topaz locations nationwide. In her current role, Judy has introduced the Simply Great Coffee brand into the Irish market and is currently leading the exciting and successful rebrand of Topaz to Circle K.


Sian Gray, Head of Marketing

Lidl Ireland

A senior marketing executive with over 20 years of experience, Sian joined Lidl as Head of Marketing in 2016. She was previously Head of Marketing at Lloyds Pharmacy, The Children’s Medical & Research Foundation, headed up Nokia’s marketing function for 6 years, and was Marketing Manager at Reebok and Vodafone Ireland.



Hugh Hardiman, Director of Public Affairs


Hugh is Director of Public Affairs for Intel Ireland, the manufacturing, research and design company with 4,900 employees across Ireland. Prior to this, Hugh was Head of Communications and Public Affairs with Bayer. He was Special Assistant to the Minister at the Department of Justice and Equality for five years from 2002 and holds a Masters in Business Administration from University College Dublin.


Eithne Harley, Director of Marketing – Leading Voices


Eithne has held senior Marketing roles at Accenture in Ireland, the UK and globally over the past ten years. Previous to this she was Director of Marketing and Business Development at Mason Hayes & Curran and Director of Marketing at Coyle Hamilton Willis. She holds a B.Sc. Management in Marketing from Trinity College Dublin and an MBA from the Smurfit Graduate Business School at UCD. Passionate about the intersection of arts and business she serves on the Board of Dublin Theatre Festival.


Clíona Hayes, Director of Global SMB Marketing & Communications 


Clíona joined after spending nearly four years as Group Marketing Director at Communicorp. Prior to that she worked as Group Product Manager for Britvic and with Irish Distillers Pernod Ricard for six years, culminating in a role as Senior Brand Manager for Jameson. She began her career as a Sales and Marketing Executive with Ryanair.



Gillian Hennessy, Head of Marketing

Boots Ireland

With Boots Ireland since 2011, Gillian was previously Marketing Manager with Boyne Valley Group from 2005-2011. She has also held marketing roles with Danone in London and L’Oreal, Nestle and O’Neills in Ireland. 




Mark Henry, Central Marketing Director

Tourism Ireland

Mark leads the Central Marketing Division of Tourism Ireland – the public body that promotes the Island of Ireland as a tourist destination overseas. He has been with Tourism Ireland for 18 years, initially as Head of Research and Planning before taking up his current position. He is a board member of the Irish Heritage Trust and an editorial board member of the ‘Journal of Brand Strategy’. A former Vice President of the European Travel Commission, Mark holds an International Executive MBA from UCD.


Tommy Incorvia, Head of Marketing

TransferMate Global Payments

A career spanning over 14 years in marketing, Tommy began as a Relocation Marketing Coordinator for Martha Turner Sotheby’s International Realty before becoming Marketing Manager for Trireme Capital. Tommy then took up the role of Digital Media Director for TKO Advertising and seven years there saw him move to WorldFirst where he was Head of Marketing – Americas. In 2019, he joined TransferMate Global Payments as Head of Marketing for the global payments company.


Amanda Jackson, Customer Marketing Director

C&C Gleeson

Amanda is Customer Marketing Director for C&C Gleeson, part of the C&C Group which is the manufacturer, marketer and distributor of some of Ireland’s well-known drinks brands including Bulmers Original Irish Cider and Tipperary Pure Irish Water. She started her career as Channel Plan & Activation Manager with Diageo before taking up the Customer Marketing Manager role. After ten years with Diageo, she joined C&C Gleeson in 2018. She holds a Bachelor of Arts from the Dublin Business School.


Kenny Jacobs, Chief Marketing Officer


Kenny Jacobs was appointed Chief Marketing Officer of Ryanair in February 2014. He joined from Moneysupermarket PLC where he held the same title. He has predominantly worked in retail, having been Marketing Director for Tesco Ireland and Brand Director for Tesco UK. Prior to this he worked for German based retailer, Metro Group in several marketing roles across Europe and Asia.



Sarah Jennings, Marketing Director

Sky Ireland

Sarah is Marketing Director for Sky Ireland. She manages brand, trading performance, campaign delivery, media and proposition planning for both the Sky & NOW TV brands in the Irish market. Sarah joined Sky Ireland in 2014, having spent over 10 years working in Marketing in the telecoms and financial services industries, including AXA, Aviva, Eir and O2.



Liz Karayusuf, Director of Marketing


Liz joined Taxamo in March 2018 as Director of Marketing to lead the marketing function and support business growth in Europe and the United States. Liz has focused her career over the past 14 years in International marketing for B2B technology companies, building experience in global strategy development and implementation, brand management, demand and lead generation, USP development, content strategy and global PR management. She has previously held positions with Three Ireland, Bentley Systems, Vielife, Sybase UK and Sage.


Shane Kavanagh, Group Marketing Director


Group Marketing Director at Fexco, responsible for the Fintech company’s marketing operations in over 30 countries. Former Group Marketing Director at Communicorp from December 2010 to October 2013. Prior to this he was Commercial Director for the Eastern Caribbean before becoming Group Head of Marketing Strategy for Digicel. He holds a B.Sc. Marketing & Management in marketing from Trinity College Dublin.


Mark Keller, Head of Sales and Marketing


Head of Sales & Marketing at Dairygold since 2014, Mark has also been a board member for Guaranteed Irish since 2017. At Dairygold he has overseen the relaunch of Dairygold Co-Operative Society’s Brand across all business units, and a new website. His previous experience includes senior sales executive roles at WWRD UK and Waterford Crystal.



Lisa Kelly, Head of Marketing

Cornmarket Group Financial Services

With over 19 years marketing experience, Lisa joined Corkmarket Group Financial Services in 2017. She began her career as a Marketing Executive with Shop Direct Ireland before moving to Meteor and then TalkTalk Direct. She spent over five years with Eir before taking up the role with Cornmarket. She holds a BA in International Marketing & Languages, Marketing from Dublin City University.



Business & Finance CMO 100 (alphabetical by surname):

View part one (B-F)

View part two (F-K)

View part three (K-O)

View part four (O-W)

The full list will be available to download from 02.03.2020