CMO 100

CMO 100 Index Announced – Part 3

By Business & Finance
26 February 2020

Business & Finance release the annual CMO 100 Index recognising the top marketing professionals operating in Ireland.

Part 1Part 2 | Part 3 | Part 4

The full list is available to download here

Kevin Kent, Head of Marketing

Laya Healthcare

Kevin Kent is Head of Marketing at Laya Healthcare. His job is to work with the marketing team on their strategy, as well the delivery of their strategy across all marketing activity from advertising to sponsorship to PR. He is responsible for the management of the strategic pillars of the marketing team including digital, advertising, sponsorship and new product development. He also sets and measures KPIs for the team, and for the department group tasked with identifying new benefits and innovations for members.


Catherine Keogh, Group VP Corporate Affairs and Communications

Kerry Group

Catherine Keogh succeeded Frank Hayes as Kerry Group Director of Corporate Affairs in August 2018, moving from her previous role as Regional VP Marketing and Business Planning Kerry Taste & Nutrition Europe. She has a wealth of experience from over 20 years working in a number of senior roles in an International environment, previously with Alltech and more recently with Kerry.



Emma Kiernan, Marketing Manager

Dublin Zoo

Emma Kiernan has been Marketing Manager of Dublin Zoo since 2011. She is credited with helping to raise Dublin Zoo’s status with the public, by shifting focus from limited advertising spend to strong PR initiatives. Her strategy has been very successful, and in 2019 she was awarded ‘Marketer of the Year’ by



Edel Kinane, Commercial Director

Just Eat

Edel Kinane is Commercial Director of Just Eat, Ireland’s leading digital marketplace for online food ordering and delivery. Working with her colleagues on the executive leadership team, Edel has spearheaded the growth and development of Just Eat in Ireland since 2014. Edel is responsible for growing both the brand and restaurant partner portfolio, which now includes over 2,200 restaurant partners across Ireland, most recently agreeing a nationwide partnership with McDonalds to offer McDelivery. Prior to her current role at Just Eat, Edel was Marketing Manager at luxury retailer, Brown Thomas. She also spent time in a below the line agency delivering impactful and creative marketing campaigns for brands such as Pepsi, 7UP and Unilever. She also spent a period of time with Marie Claire magazine in Australia. Marketer of the Year finalist in 2017, Edel holds an honours degree from Trinity College Dublin in European Studies and has a Diploma in Digital Marketing from the Digital Marketing Institute.

Rita Kirwan, Marketing Director


Rita Kirwan has been Marketing Director of Aldi since January 2015. She has helped grow market share by increasing average spend, and is continually increasing their store footprint and building consumer trust. She also designs propositions and strategies for all key events such as Christmas and Easter.



Raymond Leddy, Head of Marketing and Product


Leddy joined Škoda Ireland in 2000. He held various sales and marketing roles prior to becoming Head of Marketing & Product in 2012. One of the brands biggest successes was its “Made for Ireland” campaign that has seen Škoda’s market share rise to over 8% in 2020, ranking them as the fourth best-selling car brand in Ireland.



Patrice Lennon, Head of Sales and Marketing

Dalata Hotel Group

Patrice has been Head of Sales & Marketing of Dalata Hotel Group since 2013. She was previously Deputy Group Marketing & Sales Manager with the group and served as Sales and Marketing Manager at the Maldron Hotel on Cardiff Lane in Dublin for six years. She has also worked with Radisson SAS and Jurys Hotel Groups. Patrice now heads up the Group Sales & Marketing team with key responsibilities for all marketing and e-commerce activity, strategic planning and budget management across all business segments. Patrice is a graduate of Dublin Institute of Technology and Michael Smurfit School of Business.

Fintan Lonergan, CMO


Beginning as an Account Director at Wunderman, Fintan grabbed the Head of Marketing role at MBNA International Bank (now Bank of America) in the Irish market. Before becoming CMO at Deloitte, his other senior marketing roles at AIB, Telefónica and eight years as Head of Marketing & Sales at Aer Lingus showcase his distinguished career in marketing.



Deirdre Macklin, Head of Marketing and Red Hot Creative

Virgin Media

Beginning her career as PA to the CEO at Setanta Sports, Deirdre soon moved to TV3 in a marketing executive role. Over 12 years she ascended through roles as Sponsorship & Promotions Manager and Head of Branded Content, before becoming Marketing Director at TV3 in 2012. TV3 was taken over by Virgin Media in 2017 and she stayed on as Head of Marketing and Communications, leading a team of marketing and PR professionals as well as Virgin Media Television’s in-house creative team of motion graphic designers, promo producers, commercial producers and multi-media designers.


Alice Mansergh, Director of Customer Solutions


Recently appointed to the Board of Failte Ireland, Alice Mansergh has been at Google since 2004, working through a number of roles, including Head of B2B Customer Marketing, EMEA, Head of Chrome Marketing, EMEA, and Director of Consumer Marketing, UK before taking on her current role in April 2016.



Anne Mannion, Head of Marketing & Communications

Institute of Directors

Anne has been the Head of Marketing & Communications for the Institute of Directors (IoD) in Ireland since April 2019. She oversees the IoD’s communications strategy, inclusive of brand, PR, digital marketing and stakeholder engagement.  Anne’s prior experience includes key roles in the 2013 Irish EU Presidency team in the Department of the Taoiseach and leading UK trade/industry bodies the Federation of Small Businesses (FSB) and TheCityUK. Her past experience also included working for the Japanese Government and the European Parliament.


Melanie McCourt, Marketing Manager

Jaguar Land Rover Ireland

Melanie is Marketing Manager at Jaguar Land Rover Ireland and oversees the promotion and management of the major car brands in Ireland. The company is home to two of the most recognised British car brands. She holds a Diploma in Advertising from DIT and an M.Sc. in Marketing Practice from UCD.



Robert McEvoy, Head of Market Management


Rob joined Allianz Ireland in 2010  where he was responsible for leading and growing their direct and digital business. In 2017 he was appointed Head of Market Management and in that time has restructured Allianz’ marketing organisation and set about redefining marketing as a strategically central part of one of Ireland’s oldest and most successful insurance companies. Rob holds an MBA from the Michael Smurfit Graduate Business School (UCD), a BSc. in Marketing and Management from the Dublin Institute of Technology, and is also a Qualified Financial Advisor.


Orla McGuinness, Marketing/Head of European Marketing


Orla is a senior marketing professional with over 15 years’ experience in managing global clients and brands across multiple industries, including financial services and IT, and is now responsible for marketing at payment solutions firm Elavon. She was previously at Cathx Ocean and has also worked in marketing roles at GE Money, L-EV8 International Sponsorship Management and Jordan Grand Prix.


Louise McKeown Doogan, Marketing Director

Magnet Networks

Louise, as the Marketing and Product Director for Magnet Networks has helped shape the company’s success over the past decade by deploying smart, innovative and fundamentally successful marketing campaigns that have contributed to year on year growth. Under Louise’s leadership, the Magnet Networks marketing department uses data driven insights to design and implement the right strategies and products to deliver on the company’s growth vision. With over 16 years’ marketing experience, Louise is an MII graduate and holds a Master’s Degree in Digital Marketing. Prior to Magnet Networks Louise held Marketing, Product and Sales Director positions in BT Ireland, An Post, Ireland On-Line, Deerpark Group, and Netsource.

Siobhan McKeown, Head of Marketing

Visa Ireland

Siobhan joined Visa in 2017 and leads the marketing activity for Visa in Ireland. With over 25 years’ experience in managing global (IBM, Dove, L’Oreal) and local (Tayto, BBC NI) brands, both on the agency and client side. Achieving FCIM and MCIPR accreditation, she has gained broad marketing communications experience.



Fiona McLoughlin, VP Marketing


Fiona has spent the last 18 years marketing for fast-growing Irish technology companies. 2020 marks her eighth year with Fenergo, which has recently announced its third round of funding of $80m, bringing its valuation to $800m. Fiona was previously Head of Marketing for leading Irish tech companies Norkom Technologies, Helix Health, and MindConnex Learning. She holds a BBS in Marketing Management from the Institute of Technology Tallaght, a Diploma in Journalism from the Irish Academy of Public Relations and an MBS in Strategic International Marketing from DCU.


Dara McMahon, Director Of Marketing and Digital Experience

Aer Lingus

As Director of Marketing & Digital Experience for Aer Lingus Dara’s role involves promoting the Aer Lingus brand globally. Following on from the Brand re-launch last year key initiatives for 2020 include the launch of a new uniform for 4,000 guest facing staff. Prior to Aer Lingus, Dara was Director of NewsBrands Ireland, marketing newsmedia as well as lobbying with government, MEPs and Commissioners at EU level. She also worked with Ulster Bank for thirteen years in senior marketing and strategic roles. She began her career with Guinness Ireland (now Diageo) on their first graduate program.

Brendan McVeigh, Regional Head of Sales & Marketing


Brendan McVeigh was appointed Regional Head of Sales & Marketing for Norbrook in 2019. He brings a breadth of experience to the role, having previously worked in the animal health industry. He joined Norbrook from Merck Sharp & Dohme (MSD) Animal Health where he held the position of Intensive Livestock Business Unit Director. He also spent 14 years in Norbrook Laboratories in various sales roles, including Sales Manager for Northern Ireland for both farm and companion animal sectors.


Eileen Moloney, Head of Marketing


With a career spanning 23 years in marketing and sales, Eileen has been Head of Marketing at Brightwater since 2006, having joined the recruitment consultancy group in 2000. She holds a BA in Applied Languages from DCU. She previously worked in numerous marketing and event management roles across a range of sectors including hospitality, manufacturing and electronics. She now leads an award winning marketing team managing the marketing activities for Brightwater Group, including sponsorship, event management and digital marketing.


Gary Morrissey, Head of Business Development, Corporate Pensions


A qualified financial advisor, Gary is a UCC and UCD graduate and before joining Invesco was Head of Sales, Administration and Consulting Business at Mercer. He has also worked at Assurelink, Enterprise Ireland and the Irish trade Board, where he headed its Copenhagen office for five years. Gary has 25 years’ experience in B2B services marketing. He recently completed a Diploma in Strategic Digital Marketing with the MII and DIT.


Bláthnaid Ní Fhátharta, Marketing Director


Bláthnaid has been with Kepak since 2004. She holds a Masters in Marketing from NUI Galway and has lectured in Dublin Business School. She oversaw a major rebrand last year, which involved in-depth interviews with key customers and industry stakeholders, using that feedback to develop the future direction of the company as well as the new identity and company purpose.



Linda Nolan, Marketing Director

Samsung Ireland

Linda previously held the position of Head of Marketing at Samsung Ireland for the IT & Mobile Division. Prior to joining Samsung, Linda was Mobile Channel Marketing Manager for Hewlett-Packard. She holds 18 years’ experience in the mobile and technology industry. In her role, she is responsible for leading the marketing and communications strategy across Samsung Ireland.



Marcus Ó Buachalla, Head of Communications

Leinster Rugby

Having graduated from UCD with a Business and Legal Studies degree in 2003, Marcus qualified as a solicitor in 2007 with William Fry, but then moved to PR with Teneo (formerly Pembroke Communications) in 2009. He worked in their Sports, Sponsorship and Corporate divisions representing clients such as the GAA, LGFA, Bord Gáis Energy, Under Armour and the Vintners’ Federation of Ireland. He joined Leinster Rugby in 2014 to lead their communications team and has been working as a senior member of the Commercial and Marketing Team ever since. He is currently studying for a Diploma in Advanced Management Performance in the UCD Michael Smurfit Business School.

Business & Finance CMO 100 (alphabetical by surname):

View part one (B-F)

View part two (F-K)

View part three (K-O)

View part four (O-W)

The full list will be available to download from 02.03.2020