CMO 100 Thought Leadership Breakfast, February 26th 2020


Business & Finance will shortly publish the annual 2019 CMO 100 Index, highlighting and honouring the 100 most innovative and influential Chief Marketing Officers in Ireland.

To celebrate this latest CMO 100 Index, we are hosting a special thought leadership breakfast event, in association with Wolfgang Digital, which will take place on Wednesday February 26th in Stephen’s Green Hibernian Club at 07:30am.

The overall theme of this event is “2020 Vision: Top Brands,Top Priorities” and under this umbrella, Wolfgang Digital will deep dive into their KPI report 2020 followed by a panel discussion assessing what the best performing brands are doing differently on digital.


Alan Coleman
Panelists CEO 100
Key points from Wolfgang Digital KPI report 2020 include:
  • For the first time, mobile accounts for the majority of e-commerce website revenue with 54% share of revenue and a staggering 70% of traffic.
  • This is the first time ever that paid search is the primary channel driving revenue to e-commerce websites with 34% of revenue. Organic search was a close second at 33% of revenue.
  • Does this mean SEO is dead? Not a hope. Organic search revenue grew by double digital rates.
  • Retailers can now measure the instore impact of their online activity. For every euro they make online they make a further €1.68 in store. In store average order values are TREBLE their online counterparts. These findings demonstrate that the website is not just another store, it’s the big ticket item customers first point of contact before entering the store ready to spend.
  • The average online purchaser visits a website 5 times before parting with their cash.
  • 18% of people believe they are influenced by influencers.
  • The strongest point of difference between the top performing websites and the chasing pack is that the top performers have figured out how to generate social media traffic that converts.

You can register your interest to attend the CMO 100 thought leadership breakfast event.
This event is designated for C-Suite professionals and has limited capacity. Kindly note that an expression of interest might not guarantee your attendance.