Orlaith Blaney, IAPI president and CEO of McCannBlue with strategic marketing manager of SuperValu Margaret Barron.
The Institute of Advertising Practitioners in Ireland (IAPI) today launched its official call for entries for the 2014 IAPI ADFX Awards.
The IAPI ADFX Awards celebrate the link between effective advertising and business success. The awards are based on a partnership between agency and client, as both must work together to compile the 4,500 word case study demonstrating how a campaign proved effective and achieved business objectives.
In order to give Irish clients and agencies the strongest opportunity to properly gather strong data and evidence to support that advertising works, the ADFX Awards take place every two years. The deadline for entries for the 2014 awards is Friday, April 25th.
Entrants are encouraged to go to the new website to avail of the effectiveness hub, the first industry resource of its kind in Ireland. The hub is full of case studies showing how and where advertising works with essential downloads on how best to measure the effectiveness of a campaign.
This year the awards also have a new ‘Small Budget’ award category aimed at campaigns with small budgets of less than €200,000. The introduction of the ‘Best New Learning’ and ‘Best Use of Research’ awards will also add a new dimension to the highly competitive awards.
According to Orlaith Blaney, IAPI president and CEO, McCannBlue: “The IAPI ADFX Awards are the most prestigious and credible awards in the Irish advertising market that truly demonstrate bottom line effectiveness. These awards are evidence and proof that what IAPI member agencies do in collaboration with their clients builds business results. IAPI ADFX 2014 will showcase the most powerful work in the Irish market, it’s a ‘must enter’ awards.”
Margaret Barron, 2014 IAPI ADFX judge and SuperValu strategic marketing manager added: “It was the ADFX process back in 2012 that made us go deeper into our data and performance of the Supervalu ‘hello’ campaign. The ADFX award submission set a standard that we should all be doing anyway and encourages a way of working together to be more aligned with your advertising agency in how you’re measuring effectiveness.”
The IAPI ADFX Awards will take place in the Grand Canal Theatre on Thursday, September 4th.