50 new jobs to be created by Value Nation

By Business & Finance
18 November 2013

In excess of 50 new jobs will be created by Value Nation over the coming 18 months in Dublin 17. The jobs will be in the areas of sales, customer service, marketing, software development, finance and social media.

Value Nation is a new customer engagement loyalty company and is the brainchild of John Paul L’Estrange and Eamonn Dawson, two former senior managers of the highly successful One4all gift card (The Gift Voucher Shop).

Value Nation will be the largest loyalty scheme for customer engagement in Ireland within two years.  The company has developed a unique customer engagement platform, which is highly versatile and can be adapted to engage customers over a number of different platforms.

The initial product that Value Nation will be rolling out is LolliPoints – whereby customers can collect loyalty points through a single card or mobile app and redeem them in the outlets in which they were collected. Value Nation has developed a unique facility that allows merchants in a town to come together under a single brand to encourage local consumers to come and shop local. There will be over 100 merchants participating in the Value Nation scheme by Christmas.

Speaking about the new company and jobs, Eamonn Dawson said: “Having spent considerable time and investment creating and developing Value Nation both from a concept to technology-enabled, we are delighted to be at the point where we can launch our company and announce details of our exciting development plans in terms of employment. People are key to the success of any business and over the coming 18 months, with our ambitious hiring policy, we intend to be the leading marketing and customer engagement loyalty company in this country. Our experience, as part of the team who brought the One4all gift card to being the leading gift card offering in Ireland, leaves us well placed to have the most comprehensive and inclusive customer engagement programme available in Ireland.  We also have exciting plans to launch our company in the UK within the next year and further afield after that.”

Welcoming the announcement, Minister for Jobs, Enterprise and Innovation, Richard Bruton, TD said: “Central to the Government’s plans for jobs and growth is supporting the development of a powerful engine of Irish enterprise. Today’s announcement that Value Nation, an innovative new Irish venture, will create 50 jobs over the coming 18 months is very welcome news and the latest in a series of very encouraging signs about the jobs market. I wish every success to John Paul and Eamonn and everyone involved.”