Business News

Burberry makes deal with Farfetch

By Business & Finance
15 February 2018

The luxury British retailer has teamed up with the London-based online fashion platform to sell its products around the world.

According to the new deal, the trenchcoat-maker’s products will be available on Farfetch‘s e-commerce platform, accessible in over 150 countries.

Farfetch sells some of the world’s biggest brands on its site. Last year it launched a tie-up with Gucci to offer a 90-minute delivery service.

This news comes as the new Burberry CEO, Marco Gobbetti, is looking to change the strategy of the company, aiming its products at more high-end, luxury shoppers. Also included in this new strategy is the process of shutting down wholesale sites and revamping stores closing some outlets that aren’t in suitable locations.

The Digital Commerce and Marketing President at Burberry, Daniel Heaf, said: “We want the digital expression of our brand to represent the very best in brand and product storytelling, whether on our own platforms or through our partners, and Farfetch customers globally can now access the full Burberry offer.”

The Commercial Chief at Farfetch, Giorgio Belloli, said: “We’re so pleased to welcome Burberry to Farfetch as a direct brand partner.

“Our customers around the world love the brand, and working together means we can make sure lovers of fashion can have access to the greatest selection of Burberry products wherever they are in the world.”