Datalex plc today announced that its Travel Distribution Platform (TDP) has been selected by Transat A.T. Inc., one of the world’s largest integrated tourism companies and Canada’s holiday travel leader.
A seven-year agreement was signed with the company for the roll out of the Datalex Travel Distribution Platform on the Air Transat website, Canada’s leading holiday travel airline and a business unit of Transat.
Voted the ‘World’s Leading Travel Merchandising Solution Provider’ at the 2013 World Travel Awards, Datalex is a leading provider of ecommerce and retail software solutions to the travel industry. Its customers use Datalex TDP to maximise value from their complete retail brand experience. Datalex is technology partner to some of the world’s largest and most profitable travel retailers. Its customers include Delta Air Lines, JetBlue, Frontier Airlines, WestJet, Air China, Virgin Atlantic, Virgin Australia, Brussels Airlines, HP Enterprise Services, SITA and Aer Lingus. It is estimated that in 2013, over 1 billion people worldwide used Datalex software to shop for their travel needs.
François Choquette, vice-president Commercial, Europe, said: “We will leverage the flexibility of the TDP platform in order to enhance value to our customers by providing easier shopping of our great fares and easier access to ancillary products offering extra privileges such as Option Plus. It will also enable us to put control into our customers’ hands with TDP’s self-serve Manage My Booking features. We are excited to deploy this great product in the coming months for our regional markets in Europe and Canada.”
Aidan Brogan, chief executive officer, Datalex said: “We are proud to be selected by such a reputable travel brand and we look forward to a successful partnership with Air Transat which will enhance the travel shopping experience and enable Air Transat to deliver new products and offers to its customers across all ecommerce channels.”