By Business & Finance 
eir CEO Richard Moat with eir staff at the unveiling of the Henry Street store in Dublin
Ireland’s largest telecommunications company, eircom, will now operate as eir after undergoing a rebrand costing an estimated €16m, the company announced today.
The new brand palette includes 20 different colours and more than 100 agencies worked on all aspects of the rebrand. The Group’s board hope the new identity will modernise the company’s image.
Meteor will remain as a standalone brand within the eir Group, while the eircom e-suite of products – including eMobile, eVision and eFibre – has now been replaced by eir Mobile, eir Vision and eir Fibre.
The eir fleet of 1,500 vehicles will be rebranded over the coming months and all 63 stores nationwide have revealed the new identity today, with a further 53 to get an internal refit in the coming days and weeks.
Richard Moat, CEO, eir said: “We have changed and our customer focus is changing. The evolution of the products and services that we offer to our customers continues at pace. The speed of our ongoing network investment brings the people of Ireland closer to each other and brings Ireland closer to the world.
“The new eir identity is dynamic and modern. It reflects our real ambition to become just that, a dynamic and progressive Irish organisation providing the high quality infrastructure and services the country needs and deserves,” he continued. “We are proud of our history and our origins, but the time is right to modernise. Changing our brand is part of that evolution. This is the logical next stage in our evolution as we establish an identity that better reflects the company that we are today. The marketplace has changed, technologies have changed, eircom as a company has changed and we have to continue to evolve, to maintain our relevance and lead a very dynamic market.”
An important element of the company’s rebrand is the launch of what the company is referring to as ‘Ireland’s fastest broadband’.
“From today, we offer the fastest broadband in Ireland with speeds of up to 1,000Mb per second. This allows customers to download a high definition video in seven seconds,” commented Moat. “It is the latest in a growing list of achievements – the first to launch 4G in Ireland, the operator of Ireland’s largest fibre network, a compelling TV service and the only provider of a ‘quad play’ of services that combines broadband, TV, mobile and landline. No one is doing more in telecommunications in Ireland for consumers, families, sole traders, small businesses, large enterprises and the public sector. We are fully aligned with and supportive of Ireland’s digital agenda.”
The rebrand will feature across 6,000 TV ads, 4,500 radio ads and 2,100 outdoor posters as the company increases awareness of the new brand.
