Business News

Flower power grows again this year

By Business & Finance
01 June 2016
Bloom Festival

The success of Bord Bia’s Bloom festival is apparent, and now in its 10th year, this year promises to be the biggest and best yet.

Bord Bia’s annual Bloom festival, which opens to the public in the Phoenix Park, Dublin Thursday, June 2nd, will mark its 10th year to celebrate food, horticulture and gardening. President Michael D. Higgins will officially open the Bord Bia Bloom festival on Thursday, and thousands of plant lovers, gastronomes, farmers and families are expected to flock to the Phoenix again this year during the course of the five-day festival.

This year’s show features 23 show gardens, more than 100 Irish food and drink producers, 200 retailers and 50 of Ireland’s top nurseries, all providing gardening tips, artisan food, craft beer and much more to more than 100,000 visitors who are expected to attend over the five days of the festival.

From its inception in 2007, Bloom has grown substantially and the show has more than doubled in size to a 70-acre site. Attendances have also skyrocketed, with Bord Bia hoping to welcome 100,000 visitors this year, compared to just 40,000 in year one.

The festival will also provide a welcome boost to Ireland’s horticulture industry. Apart from an average annual Bloom spend of just over €7m, including the purchase of some 90,000 plants, Irish consumers will spend up to €30m on gardening, foliage and landscaping in the months following the show, according to research carried out by Bord Bia last year.

The centrepiece of the festival is the show garden area, where themes this year range from the 1916 Rising and the war in Syria, to social farming and the evolution of plants. Apart from a record eight large gardens on display this year, this year’s competition will also showcase gardens from Chile, China and Chicago.

“Everyone in Bord Bia, and all those who are involved in the show in some way, have worked especially hard this year to ensure our visitors enjoy our 10th Bloom festival more than ever,” Bloom manager, Gary Graham said.

“As Bord Bia’s flagship horticulture and food event, Bloom provides us with the ultimate platform to showcase some of Ireland’s most talented garden designers, horticulturists and food and drink producers. There is no other event in the country that you will find all these incredibly talented people on the one site for five days and so readily accessible to the public,” Graham added.

Hundreds of workers have been tirelessly working to build Bloom over the past 30 days, while more than 4,000 people, including 200 volunteers, will work onsite over the next five days.

Bloom 2016 will also feature cookery demos from some of Ireland’s top chefs, fashion shows, public debate, music, an open farm, and a kids’ play area, along with many forms of entertainment.

Bloom opens its doors from 9am on Thursday morning and will run to 6pm each day. For further information, travel information or to purchase tickets, visit There is no entry charge for children under 16 years of age.