Partner Content

“Focused and hands-on” – Alessandro Viviani, Group CEO, Parva on new brand identity

By Business & Finance
26 May 2025

Parva unveils new brand identity to reflect its growth,  values, and ambitions


Parva, a boutique management consultancy firm specialising  in financial services across Europe, is proud to introduce its new brand  identity: a natural evolution that captures the firm’s clarity of purpose,  collaborative spirit, and commitment to excellence. 

Celebrating over 20 years of operations, the refreshed identity reflects Parva’s  ongoing mission to help clients achieve meaningful impact through deep  expertise, firsthand experience, and a pan-European perspective. Rather  than a reinvention of what has always set Parva apart: working side-by-side  with clients to turn complexity into opportunity, and deliver real, lasting  transformation. 

‘’Our new identity reflects how clients and teams already experience Parva:  focused, hands-on, and committed to getting it right,” said Alessandro Viviani, Group CEO at Parva. “It mirrors the values that have always guided  us: intellectual curiosity, transparency, and excellence – and supports our  ambition to grow while staying true to who we are.” 

The new brand includes a fresh visual identity, redesigned website, and  enhanced communication tools, all developed to reflect Parva’s  commitment to collaboration, clarity, and its deeply rooted human-first  values. Together, these elements better convey how Parva helps clients align  teams, navigate complexity, and move forward with purpose. 

It also reinforces Parva’s presence in its four European hubs: Dublin,  Luxembourg, Zurich and Milan; and supports continued growth across key  financial centres. 

Parva invites clients, partners, and future collaborators to explore the new  brand and discover more at: www.parvaconsulting.com