Google has been named the most reputable organisation in Ireland, according to the annual Ireland RepTrak 2015 study, announced by The Reputations Agency today.
This is the sixth year of the most comprehensive study of corporate reputations undertaken in Ireland, carried out by The Reputations Agency and their global partners the Reputation Institute. The study is based on the RepTrak model, considered to be the gold standard for reputation measurement, which elicited the views of 4,900 members of the general public across Ireland in January and February 2015 to quantify the reputations of 100 organisations in Ireland. The other four ranked in the top five were: Boots (2nd); Kellogg’s (3rd); Bord Bia (4th) which was ranked for the first time this year; and last year’s winner Volkswagen, ranked fifth.
The top five ranked companies with scores are:
- Google – 84.4
- Boots – 81.6
- Kellogg’s – 81.0
- Bord Bia – 79.8
- Volkswagen – 77.9
Indigenous Irish organisations were also well represented in the top rankings with five listed in coveted top ten positions. Bord Bia was the best-placed Irish organisation ranked fourth overall with Irish League of Credit Unions (6th), Irish Rugby Football Union (7th), Smyth Toys (9th) and An Post (10th).
One of the key findings from RepTrak 2015 was that trust in companies among the general public flat lined during the year, following rises in trust recorded in 2013 and 2014. Insights such as this from the annual report provide Irish business leaders with valuable perspectives on the state of their own and their sector’s reputation.