By Business & Finance 
A new national initiative to brand Ireland as a top destination to pursue a career in technology has been launched.
Tech/Life Ireland is funded by the Department of Jobs, Enterprise and Innovation and will be delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year.
Tech/Life Ireland is a focused international marketing initiative with a dedicated website, to attract talented and experienced tech experts to Ireland and to promote top tech career opportunities here.
The initiative uses digital and social media to showcase the unrivalled lifestyle, tech environment and job opportunities available in Ireland. Initial target markets include countries in central and southern Europe.
The website and digital platforms like Twitter and LinkedIn will provide information about the tech environment and careers in Ireland, as well as practical advice about moving to Ireland and its lifestyle benefits.
Minister for Jobs, Enterprise and Innovation, Mary Mitchell O’Connor TD, said: “The growth we are seeing in ICT employment requires us to supplement the supply of our own excellent graduates with overseas talent. The Tech/Life Ireland campaign is focused on attracting top-end professionals to work and live in Ireland. It will not lessen the opportunities for Irish graduates, but will add to the overall diversity, knowledge base and experience in the ICT workforce.”
Karl Flannery, CEO of Storm Technology and chair of the Tech/Life Ireland delivery group, added: “Industry and government recognise the need to attract top tech talent to work in Ireland. We have engaged extensively together to understand the needs of the industry in the coming years and to develop this initiative. We are delighted to launch it today. I would encourage companies to register* with the initiative and keep Ireland’s tech sector thriving through the attraction of the world’s best talent.”
Martin Shanahan, CEO of IDA Ireland, commented: “Ireland has become a global technology hub attracting the strategic business activities of ICT companies. The high quality of life available in Ireland, coupled with a thriving ICT sector attracts talent from around the world. This has been a key factor in the success of multinational companies here. IDA Ireland sees this trend continuing as more and more technology companies choose Ireland as a gateway to service the global market.”
