Irish company is world-first to bring eye tracking analysis to logistics sector

Business | Tue 14 Jun | Author – Business & Finance
Heavey RF

Heavey RF is on course to become the worlds’ first company to introduce an eye tracking technology for process analysis and enhancement in the logistics sector.

The adaptation of eye tracking technology, which is typically used in cognitive science and in web usability studies for the IT sector, is an innovative new way of determining the best way to meet and exceed the ever changing customer and consumer demands on logistics and deliveries. Heavey RF provides advanced technology solutions to the warehouse and logistics sector and has offices in offices in Dublin, Cork, London, Poland and the US.

The Irish-owned company has introduced and adapted the eye tracking technology to its industry to provide an even greater level of analysis and in turn, service and results for its clients.  The technology has the potential to transform logistics operations by identifying and analysing ‘operational reality’ through a head mounted monitor and video oculography that evaluates eye movement, capturing first person perspective to give a true measurement of cognitive engagement.

Heavey RF’s eye tracking system can be worn by a picker in a warehouse as they carry out their work to capture, in real time, workloads, processes, and responses to situations as well as fixation and distraction points. The highly detailed studies are then analysed by Heavey RF researchers so that they can best identify and advise business owners on the areas where productivity, accuracy and safety can be improved to reduce operational costs and increase profits.

According to Ronan Clinton, CEO of the Heavey RF Group, harnessing the potential of eye tracking technology is an exciting development for the logistics sector which relies so heavily on people and streamlined processes. Heavey RF recently used the eye tracking technology for its client, Johnston Logistics.

“With Johnston Logistics, we looked at how we could adapt this technology to the warehouse, and did so with exceptional results. The ‘operational reality’ of events in the warehouse are laid bare and allow us to focus on how best to improve procedures and processes. Immediate health and safety concerns can be identified and addressed and identification of where to focus improvement efforts become obvious.”