By Business & Finance 
What inspired you to start Plaswire?
My background is in waste management and polymer processing, and over the years I became increasingly frustrated by how much valuable material was being discarded, particularly in high-performance sectors like wind energy and aviation. These industries generate huge volumes of composite waste materials that are incredibly difficult to recycle. I founded Plaswire to address that challenge head-on. The idea was to take end-of-life materials, like wind turbine blades and aircraft interiors, and develop a solution that not only diverts them from landfill and incineration but transforms them into something commercially valuable. That’s where our flagship product RX Polymer was born — out of our knowing that waste, when seen differently, becomes opportunity.
What is your core product offering, and what market need does it address?
Our core product is RX Polymer, a high-performance recycled polymer created from difficult-to-recycle industrial waste. It’s designed to replace traditional materials like concrete, timber and virgin plastics in a wide range of applications — from site fencing and utility poles to drainage components and ducting. What sets us apart is the combination of environmental benefit and material performance. We’re not just offering a greener alternative — we’re offering a better one. The market gap we’re addressing is clear: industries need scalable, circular solutions for composite waste, especially as regulations tighten and the pressure to decarbonise increases.
Is there a specific sustainability challenge you’re aiming to solve?
Yes, and it’s a significant one. We’re focused on the growing issue of composite and polymer waste that typically ends up incinerated, releasing harmful emissions, or landfilled, where it serves no further use. Our process diverts that material into the circular economy. Over the next three years alone, we aim to process approximately 120,000 tonnes of waste, preventing the emission of up to 300,000 tonnes of CO₂. And because our products also replace high-carbon materials like virgin plastic, timber and precast concrete, we estimate a further prevention of between 250,000 and 350,000 tonnes of CO₂. It’s a dual benefit — managing waste and displacing carbon-intensive materials.
What motivated you to apply to the Accelerate Green programme?
I was introduced to the Accelerate Green programme by the sustainability team at ESB, who understood the urgency and potential of our RX Polymer project. We’re at a critical point in our growth — the technology is proven; the demand is there but scaling a solution like this takes significant support. Accelerate Green offers that ecosystem of knowledge, mentorship, and investor engagement that can help us navigate our path to national and international expansion. It’s the right programme at the right time for us.
How important is professional networking to your growth strategy?
Professional networking is vital. What we’re doing at Plaswire isn’t just about building a business — it’s about reshaping how industries think about waste and materials. That requires strong relationships with partners in sectors like wind energy, aviation, construction and beyond. Networking helps us stay close to the challenges these industries are facing and co-develop solutions that are fit for purpose. It also helps build credibility and momentum — which are essential for any business trying to lead systemic change.
What’s your long-term vision for Plaswire?
The long-term vision is to make Plaswire a global leader in circular manufacturing. Our model is built to scale — we can deploy low-cost, modular processing setups, even at quayside or mobile locations, allowing us to go directly to where the waste is. I see RX Polymer becoming a standard material across industries — visible in public spaces, trusted in infrastructure, and respected for its performance and environmental credentials. More than anything, I want Plaswire to be part of the solution, proving that sustainability can be commercially successful, and that innovation can unlock a better future for materials, industries, and the planet.
