Partner Content

MentorsWork Bold Move to Elevate Irish SMEs: Navigating the Sales Funnel Like Never Before

By Business & Finance
25 September 2023

In the evolving Irish business terrain, small and medium enterprises (SMEs) are often the unsung heroes, powering local economies. Yet they face many grappling challenges, no matter whether they are a small local shop or from the busy highstreets of the capital, the most consistent desire these businesses have is mastering their sales and marketing. 

The Crux

It’s no secret that in a rapidly changing market, staying agile is paramount. However, the ever-evolving digital landscape, coupled with shifting consumer behaviours, often throws a curveball at even the most seasoned businesses. The essence of sales and marketing isn’t just about outreach; it’s about effective communication, understanding consumer psychology, and essentially, mastering the sales funnel.

The Sales Funnel Demystified

The Sales Funnel is a framework to understand a customer’s journey, from the first interaction with a brand to the final purchase. It’s not linear – it’s a set of stages, each demanding its own strategy. Understanding this funnel isn’t just beneficial; it’s crucial for success in today’s market. And this is what the MentorsWork Sales Accelerator Summit will cover. 

Enter: The Sales Accelerator Summit

The MentorsWork initiative, a beacon for many SMEs in Ireland, has curated an event precisely addressing this need. The Sales Accelerator Summit isn’t just another business event. It’s a tailored solution designed from the ground up based on the feedback and aspirations of our business community.

On the morning of October 4th participants will be privy to insightful sessions led by industry frontrunners, hands-on workshops, and some much-needed networking opportunities. And yes, all these under one virtual roof. Topics range from automating lead generation on LinkedIn to mastering the sales mindset – all with actionable insights to get participants to actively shift their approach to sales and see great returns. 

The True ROI of Sales and Marketing Mastery

For those on the fence about the effectiveness of such upskilling, consider this: In the today’s economy, every Euro saved from ineffective marketing can be redirected towards scalable, impactful campaigns. Mastering sales? It’s not just about numbers; it’s about building lasting relationships with customers.

If you’re an SME in Ireland, regardless of your sector, this is your moment. The Sales Accelerator Summit isn’t merely an event; it’s a catalyst. It’s an opportunity to re-evaluate, learn, and grow. And in a post-pandemic landscape where every decision counts, such opportunities are golden.

To all the ambitious businesses out there, mark your calendar for this must-attend event. Ignite your sales potential and unlock the opportunity of where good marketing can take your business.

Registration is free at