Payback Loyalty begins €2.5m expansion programme in Limerick

By Business & Finance
16 April 2015
Payback Loyalty

Minister Richard Bruton TD has today announced that Payback Loyalty, the market leader in digital consumer engagement technology in Ireland, plans to double its workforce with the creation of 28 new jobs in Limerick’s National Technology Park.

The new jobs are part of a €2.5m expansion programme by the company which has been supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland.

The investment is also backed by BDO, through the Davy EII Fund. The company’s growth plans will see the company hiring a mix of experienced professionals and graduates, to accelerate product development and build an export sales and support infrastructure with international reach.

Payback Loyalty, which was set up in 2005, has developed a loyalty platform which enables retailers to run schemes across a number of shops rewarding their customers at the till with specific targeted loyalty promotions and offers.

The company has invested heavily in research and innovation, successfully increasing its share of the growing loyalty market in Ireland. This new investment programme will position Payback Loyalty to continue its growth trajectory, and expand further in export markets.

Making the announcement Minister Bruton said: “At the heart of our Action Plan for Jobs is accelerating jobs growth in every region of the country, and today in Limerick we are hosting the Mid-West regional forum to help deliver on that. Today’s announcement by Payback Loyalty that it is investing €2.5m in its Limerick operations, with support from my Department, and creating 28 extra jobs is great news and a really good example of what we are trying to deliver with our plan. Here is an Irish company, investing in R&D, developing innovative products and services, and creating high-end jobs in the mid-west. I wish Richard and his team continued success.”

Richard Gubbins, CEO, Payback Loyalty commented: “We look forward to welcoming new talent to drive the achievement of our growth targets. Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform”.

Julie Sinnamon, CEO, Enterprise Ireland welcomed the jobs announcement: “Enterprise Ireland has worked closely with Payback Loyalty in progressing its expansion and investment plans. From its base in Limerick the company has developed a comprehensive customer loyalty proposition and has plans to grow into further overseas markets in the coming year. This is an ambitious and highly innovative company, with great potential to scale and grow rapidly in international markets, and Enterprise Ireland will continue to work with them as they implement their plans”.