Business News

Sky Broadband announced as new sponsor of The Late Late Show

By Business & Finance
26 August 2013
Sky Ireland & RTE

RTÉ Television today announced that Sky Broadband will be the new sponsor of The Late Late Show.

This sponsorship will begin when Ryan Tubridy returns to host the 52nd season of the iconic show on Friday, September 6th at 9:35pm on RTÉ One. An average of 626,000 viewers watched the show last season with The Late Late Toy Show being the most watched TV programme in 2012.

The sponsorship package includes stings around The Late Late Show and an online presence which will enable Sky Broadband to raise awareness of its unlimited offering and further establish it as the only nationwide triple play provider in Ireland.

JD Buckley, Sky Ireland’s managing director, said: “As the fastest growing broadband and telephony provider in Ireland, we’re pleased to be partnering with RTÉ at such an exciting time for Sky Broadband. Now as Ireland’s only nationwide triple-play provider, this sponsorship will provide strong reach for the value message of Sky’s campaign – encouraging consumers to demand more from their broadband and noting that Sky Broadband Unlimited customers enjoy absolutely no data usage caps.”

Geraldine O’Leary, RTÉ said:”It is exciting to think that Sky Broadband, relatively new to the market-place, is partnering with the most successful and longest-running chat show, The Late Late Show, as the brand new sponsor for the coming series. This partnership is a great endorsement of RTÉ One’s output and its powerful audience reach and we’re delighted to welcome Sky Broadband on board.”

Mark Anderson, director of sales and marketing, Sky Ireland said: “Sky Broadband’s sponsorship of The Late Late Show represents an exciting evolution of our marketing campaign since Pierce Brosnan first announced the arrival of Sky Broadband to Irish consumers in April. Our decision to sponsor The Late Late Show underlines the value we place on national broadcast sponsorship as a key part of our marketing mix and an effective way of amplifying our messages to key audiences.”