Sports performance analytics platform wins UCD Commercialisation Award

Business | Mon 13 Jun | Author – Business & Finance
Nova UCD
Dr Claire Gormley and Emily Duffy, founders, Game Changer

Game Changer, an early-stage venture, has won a University College Dublin (UCD) commercialisation award.

There is currently a lack of tools to easily and simply provide appropriate use of performance data in sports. To solve this problem, Game Changer is developing a platform, based on statistical modelling, which will allow team management and players to instantly and visually examine their match performance statistics, and compare their performance to that of previous games.

Furthermore, the Game Changer platform can facilitate the development of bespoke products, such as a statistically based tool, to identify key players for team selection or potential recruitment.

The founders of Game Changer are Dr Claire Gormley and Emily Duffy. Dr Gormley is a lecturer in statistics in the UCD School of Mathematics and Statistics and a funded investigator with the Insight Centre for Data Analytics at UCD. Duffy has just completed her BSc Statistics undergraduate degree in the UCD School of Mathematics and Statistics and worked on Game Changer as part of her final year research project.

Game Changer was the overall winner of the 2016 UCD Insight Innovation Sprint Programme, a one-day initiative designed and delivered by UCD’s technology transfer and enterprise development teams at NovaUCD.

Each one-day Innovation Sprint Programme aims to encourage the development of commercial outputs, arising from specific research areas, by engaging with researchers at an earlier stage in the commercialisation process. The latest programme was aimed at researchers in the Insight Centre for Data Analytics and included participants from UCD and NUI Galway.

Brendan Cremen, UCD director of Enterprise and Commercialisation said, “I would like to congratulate Dr Claire Gormley and Emily Duffy on winning the 2016 UCD Insight Innovation Sprint Award. This latest Sprint programme focused on commercial ideas emerging from the Insight Centre for Data Analytics and we were delighted to welcome participants from UCD and NUI Galway onto the programme.”

He added: “Our objective with the Innovation Sprint Programmes is to engage with researchers at an earlier stage in the commercialisation process to assist them in understanding and defining more clearly the commercial potential of the outputs emerging from their research activities.”

Dr Claire Gormley, said, “Emily and I are delighted to have won the latest UCD Innovation Sprint programme. During the programme we received valuable feedback from a perspective beyond our academic viewpoint, which will help to bring our sports performance analytics platform to the next stage of development.”

She added: “As Game Changer is a simple and visual yet statistically expert platform, it will practically benefit individuals, teams and organisations from a range of sports. We have already had positive engagement with rugby, GAA and NBA teams which we hope is indicative of a bright future for Game Changer.”

Dr Dietrich Rebholz-Schuhmann, director, Insight Centre for Data Analytics, NUI Galway said, “The programme enables academic leaders to meet with business leaders to amalgamate new solutions into the right business offerings which is a great outcome.”

A total of 39 researchers with 31 business ideas have taken part in the seven Innovation Sprint Programmes delivered to date at UCD. The other programmes have focused on business opportunities arising from research taking place in; Agri-Food; CleanWeb; Data Science, Engineering, IoT and Life Science.