Tech & Innovation

Three welcomes O2 customers as major rebrand takes place

By Business & Finance
02 March 2015
Robert FInnegan, Three acquires 02
Pictured: Elaine Carey, chief commercial officer of Three and Robert Finnegan, CEO of Three at Dublin’s Grand Canal Dock.

Three and O2 customers are coming together under the Three brand today following last year’s acquisition of the O2 business in Ireland. This is the latest major step in the integration of the two businesses into a single operator, which is investing €300m in its network.

From today, the Three logo will appear in stores, online, on bills and all customer communications. The rebrand will give a boost to 1.5 million Three and O2 customers who can now call each other for free. In addition, more great news for former O2 customers as they will have access to Three’s superfast 4G network from June this year.

“Today is another exciting milestone for Three – we are now one brand with one customer base of over two million customers,” according to Three CEO, Robert Finnegan. “We are making significant progress in bringing the latest technology to our customers in Ireland. Three is investing €300m to build a state-of-the-art superfast network. Our customers across the country will benefit from this investment with an improved experience and high speed data coverage in more locations than ever before. The best parts of both Three and O2 will now be available to our combined customer bases, including award-winning service from two customer care centres in Ireland.”

With the naming of 3Arena and rebranding of the Irish rugby team sponsorship last year, customers have already started to see the Three logo replace the O2 logo. Along with the Irish soccer team, Three now has a portfolio of high profile of sponsorships in Ireland, which offer unique access and experiences to its customers.

Since Three’s acquisition of O2 was completed last July, Three’s front line customer care has been moved to Limerick and Waterford. “We have an ambition to deliver the ultimate customer service experience and this is a great step towards achieving that ambition.

“The business is steadily making changes, improvements and enormous investment to allow us to compete to become the number one player in the Irish market,” Finnegan concluded.