By Business & Finance 
Niall O’Gorman is CEO and Founder of MarketSizer, a firm that helps businesses to identify and anlayse market opportunities in order to implement the appropriate strategy.
What are your main priorities and goals in your role?
As CEO of MarketSizer, my job is to set the direction, drive growth, and make sure we execute effectively. Right now, that means winning new customers, strengthening partnerships, and ensuring our platform delivers clear, actionable value to SaaS vendors. I also focus on building the right team and culture to scale, making sure we have the people and processes in place to grow. A key part of my role is also ensuring we have the right commercial strategy and resources to accelerate growth while staying agile in a competitive market.
What are your biggest challenges as CEO?
Balancing long-term strategic growth with immediate commercial traction is a constant challenge. As a founder-led company, we’re focused on building a scalable product while securing customers who see immediate value. In a competitive space, it’s critical to differentiate MarketSizer by showing how we automate intelligence gathering and reduce manual effort for SaaS vendors. Like any early-stage business, prioritisation is key—deciding where to focus time and resources for maximum impact.
What have been your highlights in business over the past year?
One of the biggest highlights was securing our first paying customer, eDesk, a leader in AI-powered live chat and helpdesk solutions for eCommerce, integrating with over 400 platforms, including Amazon, eBay, Walmart, Shopify, and TikTok Shop. Seeing them actively use our insights to shape their commercial decisions has been a major validation. Another milestone was raising €1M in pre-seed funding, led by Delta Partners, with support from Enterprise Ireland and angel investors. This investment is helping us enhance our platform, expand our team, and accelerate our growth.
Where do you want your business/brand to be this time next year?
By this time next year, we aim to be firmly established as a trusted intelligence platform for SaaS vendors, with a strong base of customers benefiting from our insights. We’re focused on scaling commercial adoption and ensuring our data integrates seamlessly with major CRM and sales tools like Hubspot. Our goal is to continue proving the commercial impact of MarketSizer, making it an essential tool for revenue leaders.
What new trends are emerging in your industry?
The biggest shift we see is the growing demand for real-time, automated competitive intelligence in B2B SaaS. Companies are moving away from static, outdated market data and now require live insights to see who their competitors are winning and losing. AI-driven data enrichment is also transforming how sales and marketing teams prioritise accounts and improve go-to-market efficiency.
What are the challenges facing the industry going forward?
One of the biggest challenges is data fragmentation—companies have more data than ever but struggle to connect it meaningfully. There’s also growing pressure on SaaS companies to prove ROI, especially as economic conditions make software spend more scrutinised. Additionally, privacy regulations and changes in online tracking (such as cookie deprecation) are disrupting traditional lead-generation methods, increasing demand for first-party and intent-driven data strategies.
As an employer, are you finding any skill gaps in the market?
Yes, particularly in data analytics and AI-driven insights. While there’s no shortage of raw data, turning it into actionable intelligence and commercialising it is a rarer skill set. Another gap is in commercially savvy data professionals—people who can bridge the technical and business sides of data to help organisations turn insights into revenue growth.
How do you keep your team motivated?
We believe in transparency, autonomy, and purpose. In a fast-moving, high-accountability environment, it’s crucial that everyone understands how their work directly impacts our growth. We also focus on removing friction—automating repetitive tasks so the team can focus on high-value work. Recognition is key too—celebrating wins, learning from challenges, and maintaining a sense of progress keeps energy levels high.
What is the best advice you have been given, or would give, in business?
“Stay close to the customer.” It’s easy to get caught up in internal operations, but the companies that win are the ones that are constantly engaging with customers, understanding their challenges, and adapting fast. Another key lesson: you don’t need all the answers—just the ability to ask the right questions, act decisively, and iterate quickly.
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