By Business & Finance 
Jamie White, founder, Leading Social
In our Ones to Watch section we highlight some of the top movers and shakers in Ireland. This week we feature marketing agency Leading Social.
What is it? Leading Social is a wholly dedicated social media marketing agency working with the likes of the HSE, KPMG, Mount Juliet, Glendalough Distillery and DNG. Their work primarily takes place on behalf of clients through Facebook, Instagram, Linkedin and Twitter and on occasion across other social platforms. Work is focused across three key areas: content in the form of copy, imagery and video made specifically for social; advertising whereby they push this content to target markets through paid social advertising, and community management which is effectively customer care through social. Who’s behind it? Leading Social is the brainchild of Jamie White, who has a history of business success through social media and now applies his lessons learned to the benefit of the agency’s clients. To date he’s promoted and sold events to over half a million people, hosting some of the biggest names in business and entertainment all through social media: he brought Wolf of Wall Street Jordan Belfort and Gary Vaynerchuk to Dublin. He also created, established and recently sold CollegeTimes.com and TeenTimes.com, websites that collectively reached over 100 million millennials weekly.
How is it funded?
Leading Social was initially self-funded by Jamie but has since broken even and is now profiting.
Keen to build on this success and grow, profits are being reinvested now to strengthen the businesses development, operations and management.
Future plans…
With social media marketing growing in effectiveness and appreciation Jamie has big ambitions. They aim to be the leading agency for social media marketing here and abroad, with plans to open offices in the UK and US and capitalise on their traction and insight in those markets.
Business & Finance, Ones to Watch
Business & Finance, in association with Comtrade Digital Services, recognises Ireland’s most dynamic emerging businesses in ‘Ones to Watch’.
Ireland is alive with a vibrant start-up scene and the entrepreneurs featured are shaping the country’s economic landscape.
