Ones to Watch

Ones to Watch: White & Green

By Business & Finance
23 September 2016
white and green
Sari Winckworth, Danielle Winckworth and Rebecca Winckworth

Business & Finance highlights some of the top movers and shakers in Ireland.

What is it?

White & Green is Ireland’s first fully certified organic and fair trade cotton bedding brand. The start-up seeks to revolutionise the archaic global bedding trade in three important ways.

Firstly, it provides ultra-luxury sheets at a reasonable price in an industry renowned for huge mark-ups and inconsistent quality. Secondly, it uses 100% organic cotton; non-GMO and free from deadly chemical pesticides which poison workers and local eco-systems where cotton is grown. Lastly, it is fair trade-certified. From farm to factory, White & Green’s supply chain is transparent and workers are paid a fair wage. The company also pays a subsidy towards poverty alleviation in the local communities, including funding towards the education of all their workers children.

Who’s behind it?

White & Green is a family business. Sari Winckworth is an interior designer and bed sheets’ expert with years in the industry and clients across Europe. Rebecca Winckworth finished her degree in Business at Trinity College and took a few years to tour the world as soloist with shows including Celtic Woman, Anúna and Celtic Nights.

This extensive travelling led Rebecca to question the growing global wealth inequality and she then completed a Master’s in International Development at London School of Economics.

Drawing upon her extensive experience in the world of fashion and beauty, supermodel Danielle Winckworth found a passion for design. She now heads up quality and product development at White & Green.

How is it funded?

To date, the company is self-funded, although they would be interested in seeking out suitable investors to help the company explore export markets.

The local enterprise board at Dun-Laoghaire Rathdown has been a great source of support and advice on the journey so far.

Future plans?

The founders see White & Green as a vehicle to create an ethical consumption movement across Ireland and further afield. This means expanding the product range to other organic and fair trade products, as well as launching White & Green in Europe, North America and South East Asia, where the sustainability movements are gaining popularity at a ferocious pace.

Comtrade logoBusiness & Finance, Ones to Watch

Business & Finance, in association with Comtrade, recognises Ireland’s most dynamic emerging businesses in ‘Ones to Watch’. Ireland is alive with a vibrant start-up scene and the entrepreneurs featured are shaping the country’s economic landscape.