By Business & Finance 
Graham Byrne, founder, YourSmileDirect.com
In our Ones to Watch section we highlight some of the top movers and shakers in Ireland. This week we feature YourSmileDirect.com.
What is it?
YourSmileDirect.com corrects dental concerns within 16 weeks with invisible customised aligners at a price you can smile about. An award-winning teeth-straightening company that has launched a clear cosmetic brace system across the UK via pop-up scan clinics in London, Manchester and Paris, it is due to open scan clinics across in Spain, France, Germany, Portugal and Italy in 2017.
YourSmileDirect.com aims to transform your smile simply, swiftly and discreetly. Developed by leading orthodontic labs in the UK and Europe, the treatment can correct minor to moderate dental concerns. An affordable, convenient option (treatment is £1,199/€1,399 including teeth whitening and retainers), the treatments address problems including overcrowding, unevenness, gaps and rotation with impressive results in an average of 16 weeks.
This is a unique direct-to-consumer product, bringing clear cosmetic dental aligners directly to the consumer saving them 75% on costs and providing the convenience of no monthly dentist office visits. All treatments are fully insured and prescribed by a registered dentist.
Who’s behind it?
The company was founded by CEO Graham Byrne.
How is it funded?
By Graham Byrne and Capricorn Capital Partners (Nandos, Comparethemarket.com).
Future plans…
YourSmileDirect.com is on track to be the largest orthodontic provider in Europe. It recently launched in France and Spain and has also launched three scan clinics, with a further 35 scan centres opening throughout Europe this year.
Business & Finance, Ones to Watch
Business & Finance, in association with Comtrade Digital Services, recognises Ireland’s most dynamic emerging businesses in ‘Ones to Watch’.
Ireland is alive with a vibrant start-up scene and the entrepreneurs featured are shaping the country’s economic landscape.
