Company of the Month March 2021: Keyword Studios sees profits rise

Keyword Studios is the Business & Finance Company of the Month March 2021, in association with KPMG

Keyword Studios, the international technical services provider to the global video games industry, established in 1998, has seen it’s shares increase in value by 4% and it’s adjusted pre-tax profits rise by 34.5% to 55m. The Dublin based company provides art production, engineering, audio services, testing, localisation and player support services across 50 languages and 14 game platforms to a blue chip client base in more than 20 countries.

The company said its revenues increased by 14.4% to €373.5m in 2020 with a growth of organic revenue of 12%.

Jon Hauck,  joint interim CEO said in an interview;

“The group’s strong position in the buoyant video games market, our increasingly sought-after 9,000 people strong resource base, a robust business model that has proven capable of continued growth in the face of the pandemic, together with our financial strength, places us well for further growth and long-term success.”

Keyword Studios is comprised on a number of individual brands, each of which offer a different service. The company has strategically important locations worldwide, including Asia, the Americas and Europe, which provide proximity to most of the world’s leading video game companies.

In August of last year, Keyword Studios acquired Maverick Media, further strengthening its marketing services offerings. CEO at the time, Andrew Day, said:

“We are thrilled that Maverick and its talented team are joining the Keywords group. Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry.

“We are excited about the expertise that Maverick will bring to our wider marketing business and, ultimately, to our client base across the Group.

“This is the second acquisition to complete following our recent £100m placing and we have a healthy pipeline of further acquisition opportunities which we are reviewing and advancing.”