Pictured: Valda Boardman, VBPR.
Marketing Network Group has acquired a majority stake in Valda Boardman PR.
Marketing Network Group has acquired a majority stake in Valda Boardman PR (VBPR), the public relations consultancy headed by Valda Boardman. Transitioning from Prior Communications, the VBPR team and business has formed a new entity within Marketing Network Group that now trades as Valda Boardman Public Relations since 1st January 2020.
Kieran Killeen, Managing Director of Marketing Network stated that he is delighted with the acquisition, saying:
It strengthens our position in the public relations arena while further cementing our group philosophy of offering ‘Pure true integration’ across traditional, digital and PR to our ever growing client base.”
Valda Boardman founded VBPR in 2005, to provide consumer and corporate PR services to Irish businesses, International brands, and government agencies, with an emphasis on food, drink and lifestyle brands.
Ms Boardman commented that she feels, “privileged VBPR is joining the Marketing Network Group. We have a mutual synergy, long acknowledged. What was the norm in communications is now constantly changing with our revolving society. The PR industry needs to be more adaptable and agile in a changing market and recognise the value of collaboration. This is an exciting time for VBPR, Marketing Network as a whole and our clients, as we enter a new decade.”